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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Latest posts

Brand advocacy

Travel Brands and the Great British Spending Priority

Travel brands face the challenge of standing out in a competitive market. Discover how to capture customers' attention and become their top choice in our guide.

Brand advocacy

Missing Out on Customer Advocates? Join 77% of Brands

Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.

Marketing trends

How experiential retail is reshaping the high street

Internet and eCommerce transformed retail, just as iTunes and Spotify revolutionized music. Similar disruption is reshaping the retail industry.

Marketing trends

The subscription economy: changing our relationships with brands

Subscription-based services and products are thriving globally, fueled by a diverse range of brands catering to media, food, apparel, and cosmetics.

Marketing trends

Reshaping Fashion: Ethical Consumer Trends Surging

Ethical fashion grows as consumers prioritize environmental concerns, fair trade, and animal welfare. Brands embracing these ideals earn loyalty.

Marketing trends

E-commerce Trends Set to Shape Retail Success in 2023

Stay ahead in e-commerce with upcoming trends. Embrace the evolving digital world and explore the latest developments shaping online shopping.

Marketing trends

Why having a compelling brand promise is key to customer loyalty

A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you.

Press releases

From Bootstrapping to $7 Million Series A:  The Story of Mention Me

Mention Me secures $7M in Series A funding from Eight Roads Ventures to grow team, expand internationally, and enhance product for better marketing.

Seasonal promotions

5 tips to build customer advocacy into your Black Friday marketing

Get 5 tips on integrating referral marketing into seasonal plans to drive advocacy and repeat purchases during Black Friday & Cyber Monday.

Marketing trends

Push vs. Pull Marketing: The Trust Race [Infographic]

Discover how consumers prefer to explore new brands in our new infographic. Research shows that pull media is preferred over push media.

Marketing trends

D2C: Why Brands Choose It and How Referral Marketing Helps

Discover how brands are embracing the direct-to-consumer model in the face of Amazon's dominance and how referral marketing can support their success.

Brand advocacy

6 conversion optimisation tips to make referral fly

Optimize your referral marketing landing pages with the LIFT model. Test each element to boost conversion rates and maximize results.

Sharing big ideas in the Big Apple

Highlights of Mention Me's referral marketing breakfast in NY: insights from fashion & homeware brands on refer-a-friend best practices. Download the slides!

Marketing trends

The curious case of Vero - from zero to hero, and then back again

Social media app Vero has been billed as the new Instagram. But is it a genuine challenger to the established social network juggernauts?

People

A Day in the Life of... a Sales Director

Get an inside look at working at Mention Me from Sales Director Ellis. Tenacity, work ethic, a love for pink, and brewing skills make the perfect fit.

Marketing trends

3 cognitive triggers to optimise your marketing efforts

3 cognitive triggers and how they can be applied to marketing, including anchoring, familiarity and the paradox of choice.

Mention Me: Fuelling Laithwaite's Wine Ref Program Success

Laithwaite's Wine captures customer advocacy & drives growth through a refer-a-friend program powered by MentionMe. UK's largest home delivery wine merchant.

Marketing trends

Facebook Algorithm: Seizing Referral Marketing Opportunities

Facebook’s latest algorithm changes, ‘the trust problem’ facing brands in the social media age — and the opportunity for referral marketing

Marketing trends

The impact of trust on the adoption of the Internet of Things (IOT)

The Internet of Things: Why privacy concerns are holding back the connected home consumer retail tide.

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