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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

FEATURED

The Untapped Power of Influencer Marketing (and How to Finally Scale it)

Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.

Latest posts

People

A day in the life of... Nats, Head of Sales

Find out what Natalie Barrie, Head of Sales at Mention Me, gets up to on an average day in the office.

Customer advocacy

How to grow your customer base (without a discount in sight)

Luxury brands can no longer rely on name recognition to grow their customer base. Find out why referral is the perfect way to build brand affinity.

Customer advocacy

Money talks: why referral customers are a growth goldmine for financial brands

A referral marketing channel has the potential to unlock huge brand growth for finance and insurance providers. Here's why.

Customer advocacy

Marketers, bookmark this: the Glossary of Referral Engineering®

Learn the terms of Referral Engineering™ and see you how they fit together to create a high-performing marketing channel (without a big budget).

Customer advocacy

Chinese Singles Day: the biggest retail opportunity on the planet

Launched in 2009 by online market Alibaba, Chinese Singles' Day is now the world's biggest retail event and a huge opportunity for western brands.

Db: 5xROI with Ref Engineering - The Power of Word of Mouth

Referral Engineering™ drives success for travel gear retailer Db. Luke Collins, Head of Digital, shares how it acquires high-quality customers & delivers 5x ROI

People

Year-Round Diversity: Going Beyond Black History Month

October marks Black History Month in the UK, but how can companies work on diversity and inclusion all year round?

Customer advocacy

Referral Intelligence®: Actionable Customer Insights

Distrust towards advertising hinders high-performance data. Unlock the power of untapped first-party data for exceptional marketing performance.

Marketing trends

Referral Engineering: Turning Customers into Brand Advocates

Discover the data-driven approach to referral marketing that turns your most loyal customers (and their friends) into your biggest cheerleaders.

Marketing trends

Effective Media Channels: Barbecues & Sunday Roast Dinners

Leverage everyday conversations for powerful marketing moments. Discover the pros of a data-driven Ref Engineering™ program & how to use it to your advantage.

Marketing trends

How consumers shop now: Q3 2021

We've looked at the data from 450+ brands to see how online orders and referrals for four different sectors performed in the third quarter of 2021.

Seasonal promotions

How to drive record revenue for your business this festive season

Discover how your online or multichannel brand can drive sales, acquire new customers and generate record growth in the 2021 festive period with referral.

Marketing trends

You’re focusing on the wrong influencers. Here’s why.

Influencer marketing is big business. But are you focusing on the wrong influencers?

Seasonal promotions

Why (and how) luxury retailers should get involved with Black Friday

Luxury brands shunning Black Friday are missing a valuable opportunity. Here's how to take part without discounting goods or risking high-end reputations.

Seasonal promotions

Friendship Day: 75% Increase in New Customer Acquisition

We look at how brands ran referral campaigns for International Friendship Day to significantly increase their shares, orders, and customer acquisition.

Press releases

Bought By Many' Unveils SaaS Tool for Bonus Referrals

Pet insurer Bought By Many has used name-sharing to doubled its volume of social shares - and sales from its referral scheme have quadrupled in 12 months.

Marketing trends

Want to boost sales and acquire loyal customers? Plan Black Friday now

Black Friday on 26th November 2021 will be almost entirely online. We share tips for retailers looking to boost their sales and customer acquisition.

Mention Me updates

Press Release: Mention Me Now Available on SAP® Store

Mention Me's referral marketing solution is now available on SAP® Store, the digital marketplace for SAP and partner offerings.

Embrace Milestones: Celebrate, Reset, and Move On, Swiftly

Mention Me delivers £1bn revenue to clients and hits 20 million shares milestones.

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