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In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).
With a recession looming, Black Friday 2022 will require a different approach if you want to deliver value to your cost-conscious consumers.
From new customer acquisition to extending lifetime value, discover how referral marketing can help achieve your key business goals for 2025.
Instead of relying on paid channels and discounts, think advocacy-first to hit monthly targets and drive sustainable results for your business. Here's how.
Find out who picked up the award for Advocate for Women's Rights in this month's Advocacy Awards.
Thought you needed to offer a discount to encourage word of mouth referral? Here are 4 ways to nurture customer advocacy without discounting a penny.
Thought your loyalty programme was doing enough to leverage and nurture brand advocacy? Don't be too sure...
Find out what Kat gets up to in a typical day to drive forward our advocacy-first vision with our tech partners.
Discover the shortlist for our first-ever Advocacy Awards, and find out which brand and individual picked up the two titles in January 2023.
Discover which sectors came out on top for brand recommendations this year.
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