Customer advocacy
The A-Z of Referral Marketing: A is for Acquisition
In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).
Olivia Cox
Author
Latest posts
Seasonal promotions
9 Steps to Successful Black Friday 2025 Referral Programme
With a recession looming, Black Friday 2025 will require a different approach if you want to deliver value to your cost-conscious consumers.
Brand advocacy
12 ways to smash targets in 2025 through referral marketing
From new customer acquisition to extending lifetime value, discover how referral marketing can help achieve your key business goals for 2025.
Customer advocacy
How to drive profitable revenue for your business – now and in the future
Instead of relying on paid channels and discounts, think advocacy-first to hit monthly targets and drive sustainable results for your business. Here's how.
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Mention Me updates
The Advocacy Awards: March's shortlist and winners
Find out who picked up the award for Advocate for Women's Rights in this month's Advocacy Awards.
Word of mouth marketing
How to Boost Word-of-Mouth Referrals Without Discounts
Thought you needed to offer a discount to encourage word of mouth referrals? Here are 4 ways to nurture customer advocacy without discounting a penny.
Customer advocacy
The A-Z of Customer Advocacy: L is for Loyalty
Thought your loyalty programme was doing enough to leverage and nurture brand advocacy? Don't be too sure...
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People
A day in the life of... Kat, Director of Strategic Partnerships
Find out what Kat gets up to in a typical day to drive forward our advocacy-first vision with our tech partners.
The Advocacy Awards: January's shortlist and winners
Discover the shortlist for our first-ever Advocacy Awards, and find out which brand and individual picked up the two titles in January 2023.
Customer advocacy
The top five recommended sectors of 2022
Discover which sectors came out on top for brand recommendations this year.
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Mention Me updates
Onboarded clients in November 2022
Here are some of the clients who onboarded with Mention Me in November 2022.
Seasonal promotions
Black Friday 2022: insights from 500+ ecommerce brands
Discover how 500+ ecommerce brands performed on Black Friday 2022.
Marketing trends
What won’t happen next: four anti-predictions for 2023
Discover four anti-predictions for 2023, from budgeting in a recession to segmentation strategies.
Onboarded clients in October 2022
Here are some of the clients who onboarded with Mention Me in October 2022.
People
Tom 'Boz' Boswell: Land's End to John O'Groats Cycle Triumph
Find out how Boz, Enterprise Account Executive, got on when he completed the Land's End to John O'Groats cycle challenge with his dad.
Customer advocacy
Seizing Value Customer Acquisition Opportunities in Q1 2023
As you prepare your marketing strategy for 2023, don't miss this huge opportunity to drive growth and customer acquisition.
People
Get to know: Clubs at Mention Me
Discover the clubs that help our Mentioneers unwind and get to know each other.
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Onboarded clients in September 2022
Here are some of the clients who onboarded with Mention Me in September 2022.
Seasonal promotions
Unmissable Black Friday: Maximizing Touchpoints for Success
Find out how to harness every available touchpoint to give your Black Friday campaign maximum visibility.
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People
Embracing the Future: Life in a Rapid-Growing Product Team
Here's what Anca Filip, Head of Product, has to say about leading the way for Product innovations at Mention Me.