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Facebook Algorithm: Seizing Referral Marketing Opportunities
Facebook’s latest algorithm changes, ‘the trust problem’ facing brands in the social media age — and the opportunity for referral marketing
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Brand advocacy
Why referral is more than skin deep for beauty brands
Referral marketing drives acquisition for beauty brands. Consumers love sharing beauty finds with friends, making a ref program an effective way to boost sales.
Marketing trends
The impact of trust on the adoption of the Internet of Things (IOT)
The Internet of Things: Why privacy concerns are holding back the connected home consumer retail tide.
Brand advocacy
Infographic: Hot or not? The sectors most likely to be referred.
Infographic on the most referable products and sectors by demographic. Which types of products are consumers most likely to recommend to their friends?
Marketing trends
Digital Wallets: Trust & Integration for Increased Adoption
Whilst digital wallets have gone mainstream in China via WeChat, they have yet to take off in the US and Europe. What could be the catalyst for global adoption?
Brand advocacy
Infographic: Secrets of a referable brand
Infographic on the ingredients of a referable brand. Who do we trust most and what combination of brand values & offer is most likely to drive a recommendation.
Brand advocacy
Psychology of Referral: Drivers for Your Advocacy Program
Explore the psychological drivers behind successful referrals, including social belonging, reciprocity, and trust, in our informative guide.
How referral is driving success for Zipcar
Zipcar have turned referral into a key marketing channel with their refer-a-friend programme powered by Mention Me. Read about their success in this case study.
Brand advocacy
Brand love: 5 sure fire ways you know you have a referrable brand
Whilst referral can work for most brands with an eye on product quality, customer service & price, these other factors take customer advocacy to another level.
Perfect Fit: Tailor-Made Referral Program for Schuh Footwear
Case study looking at how footwear retailer Schuh is harnessing customer advocacy with a referral programme powered by the Mention Me Software.