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Marketing trends

Facebook Algorithm: Seizing Referral Marketing Opportunities

Facebook’s latest algorithm changes, ‘the trust problem’ facing brands in the social media age — and the opportunity for referral marketing

Brand advocacy

Why referral is more than skin deep for beauty brands

Referral marketing drives acquisition for beauty brands. Consumers love sharing beauty finds with friends, making a ref program an effective way to boost sales.

Marketing trends

The impact of trust on the adoption of the Internet of Things (IOT)

The Internet of Things: Why privacy concerns are holding back the connected home consumer retail tide.

Brand advocacy

Infographic: Hot or not? The sectors most likely to be referred.

Infographic on the most referable products and sectors by demographic. Which types of products are consumers most likely to recommend to their friends?

Marketing trends

Digital Wallets: Trust & Integration for Increased Adoption

Whilst digital wallets have gone mainstream in China via WeChat, they have yet to take off in the US and Europe. What could be the catalyst for global adoption?

Brand advocacy

Infographic: Secrets of a referable brand

Infographic on the ingredients of a referable brand. Who do we trust most and what combination of brand values & offer is most likely to drive a recommendation.

Brand advocacy

Psychology of Referral: Drivers for Your Advocacy Program

Explore the psychological drivers behind successful referrals, including social belonging, reciprocity, and trust, in our informative guide.

How referral is driving success for Zipcar

Zipcar have turned referral into a key marketing channel with their refer-a-friend programme powered by Mention Me. Read about their success in this case study.

Brand advocacy

Brand love: 5 sure fire ways you know you have a referrable brand

Whilst referral can work for most brands with an eye on product quality, customer service & price, these other factors take customer advocacy to another level.

Perfect Fit: Tailor-Made Referral Program for Schuh Footwear

Case study looking at how footwear retailer Schuh is harnessing customer advocacy with a referral programme powered by the Mention Me Software.

Benefit magnify their customer love with referrals

Why Benefits Cosmetics turned to referral marketing to harness their customers love for the brand, and drive new customer acquisition.

Gift Retailer's Winning Customer Acquisition Strategy

Refer-a-friend has proven a successful source of new customer acquisition for online gift retailer, Biscuiteers. Our case study gives insights into the program.

How Spoke's Referral Program Improved Customer Engagement

Learn how menswear fashion disruptor Spoke achieved results including new customer acquisition with a referral programme.

Marketing trends

Pinterest: from laggard to Ecommerce marketing force

Is Pinterest becoming a new marketing force? We look at recent new features tapping into the social network’s latent potential for closer E-commerce integration

Why referrals are in the bag for Radley

Handbag & accessories brand Radley partnered with Mention Me to power its referral programme. Our case study gives insight into their referral success

Marketing trends

The rise of Shoppable Marketing in the fashion sector

Unleash the potential of shoppable marketing. Discover Instagram's shoppable tags, Google's similar items, & clickable videos.

Brand advocacy

How Referrals Capture the Love of Homeware Brands

Referrals in the homeware market: Our report looks at trends and case studies demonstrating how homeware retailers can capture customer advocacy to drive sales.

Mention Me wins Best Tech Start-up award at Drapers Digital Festival

Mention Me were voted Best Tech Start-up at the Drapers Digital Festival by leading brands in the fashion industry.

Marketing trends

WeChat: the most powerful end-to-end marketing channel on earth?

Discover the power of WeChat in China, offering a seamless customer experience with multiple functions and touchpoints controlled within one platform.

Seasonal promotions

Referrals in the Gifting Market. The gift that keeps on giving.

Referral schemes in the gifting market are powerful; A friend referral is a form of gift giving in itself. Our guide looks at trends and successful schemes.

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