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Why a Customer Referral Scheme Should Be a Key Part of Your Marketing Strategy
Consumers believe recommendations from friends and family over all forms of advertising, so a referral program will capitalise on this sales opportunity.
Latest posts
Brand advocacy
Why you should build referral into your 2021 marketing plans
Refer-a-friend should form a key part of your marketing plan. Referred customers are often more valuable than those acquired via other sources with higher LTV.
Referral Awards 2023: Best Practices in Referral Marketing
Check out the Referral Marketing Awards shortlist! Categories include in-app campaigns, AB testing & innovative use of referral marketing in various sectors.
People
Defining Balance: Team Reflections on Women's Day
On International Women's Day our team of fabulous women discuss what balance means to them, and how Mention Me is doing in supporting our quest for it!
Marketing trends
Reshaping Fashion: Ethical Consumer Trends Surging
Ethical fashion grows as consumers prioritize environmental concerns, fair trade, and animal welfare. Brands embracing these ideals earn loyalty.
Marketing trends
Why having a compelling brand promise is key to customer loyalty
A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you.
Seasonal promotions
5 tips to build customer advocacy into your Black Friday marketing
Get 5 tips on integrating referral marketing into seasonal plans to drive advocacy and repeat purchases during Black Friday & Cyber Monday.
Marketing trends
Micro influencers: Where should trust marketers stand?
Discover the power of micro-influencer marketing in building trust. Our research explores this hot topic & its potential for enhancing your brand's credibility.
Seasonal promotions
Black Friday plus Referrals = more than a one day sales boost
Referral marketing for Black Friday generates longer term returns. Referrals reward genuine loyalty & enable Black Friday messaging which cuts through the noise
Brand advocacy
Building emotion into your marketing
National Lottery's emotional marketing campaign turns customers into advocates. Apply this strategy to referral marketing for customer acquisition and advocacy.