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Brand advocacy

Why a Customer Referral Scheme Should Be a Key Part of Your Marketing Strategy

Consumers believe recommendations from friends and family over all forms of advertising, so a referral program will capitalise on this sales opportunity.

Brand advocacy

Why you should build referral into your 2021 marketing plans

Refer-a-friend should form a key part of your marketing plan. Referred customers are often more valuable than those acquired via other sources with higher LTV.

Referral Awards 2023: Best Practices in Referral Marketing

Check out the Referral Marketing Awards shortlist! Categories include in-app campaigns, AB testing & innovative use of referral marketing in various sectors.

People

Defining Balance: Team Reflections on Women's Day

On International Women's Day our team of fabulous women discuss what balance means to them, and how Mention Me is doing in supporting our quest for it!

Marketing trends

Reshaping Fashion: Ethical Consumer Trends Surging

Ethical fashion grows as consumers prioritize environmental concerns, fair trade, and animal welfare. Brands embracing these ideals earn loyalty.

Marketing trends

Why having a compelling brand promise is key to customer loyalty

A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you.

Seasonal promotions

5 tips to build customer advocacy into your Black Friday marketing

Get 5 tips on integrating referral marketing into seasonal plans to drive advocacy and repeat purchases during Black Friday & Cyber Monday.

Marketing trends

Micro influencers: Where should trust marketers stand?

Discover the power of micro-influencer marketing in building trust. Our research explores this hot topic & its potential for enhancing your brand's credibility.

Seasonal promotions

Black Friday plus Referrals = more than a one day sales boost

Referral marketing for Black Friday generates longer term returns. Referrals reward genuine loyalty & enable Black Friday messaging which cuts through the noise

Brand advocacy

Building emotion into your marketing

National Lottery's emotional marketing campaign turns customers into advocates. Apply this strategy to referral marketing for customer acquisition and advocacy.

Marketing trends

Push vs. Pull Marketing: The Trust Race [Infographic]

Discover how consumers prefer to explore new brands in our new infographic. Research shows that pull media is preferred over push media.

Marketing trends

Trust on Social: Creating Personal Connections Fake News

Research by Mention Me: Social media, despite fake news and privacy concerns, remains a vital source of news, leveraging personal connections.

Brand advocacy

6 conversion optimisation tips to make referral fly

Optimize your referral marketing landing pages with the LIFT model. Test each element to boost conversion rates and maximize results.

Sharing big ideas in the Big Apple

Highlights of Mention Me's referral marketing breakfast in NY: insights from fashion & homeware brands on refer-a-friend best practices. Download the slides!

Marketing trends

The curious case of Vero - from zero to hero, and then back again

Social media app Vero has been billed as the new Instagram. But is it a genuine challenger to the established social network juggernauts?

People

A Day in the Life of... a Sales Director

Get an inside look at working at Mention Me from Sales Director Ellis. Tenacity, work ethic, a love for pink, and brewing skills make the perfect fit.

Marketing trends

3 cognitive triggers to optimise your marketing efforts

3 cognitive triggers and how they can be applied to marketing, including anchoring, familiarity and the paradox of choice.

Mention Me: Fuelling Laithwaite's Wine Ref Program Success

Laithwaite's Wine captures customer advocacy & drives growth through a refer-a-friend program powered by MentionMe. UK's largest home delivery wine merchant.

MeTime: Best Practices & Celebrating Referral Success

Join us at our annual referral marketing client event, held at the stunning RSA building. Learn & celebrate referral practices with our clients.

Showcasing the best in referral marketing

Join us at a MeTime event to celebrate the best in referral marketing. Explore exceptional brands shortlisted for Mention Me Referral Marketing Awards.

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