Working with over 350 leading brands to power their referral programmes means selecting the finalists for this year's coveted MeTime Referral Marketing Awards has been a tricky process!
Covering a whole spectrum of industries, from Travel to Finance and Fashion to Food, no two programmes are the same. Each combines a unique blend of incentive, creative and copy to tap into the psychology of their particular demographic and drive brand advocacy.
This year's theme for International Women's Day is #BalanceforBetter, something that we feel is particularly relevant here at Mention Me, given that one of our cultural values is Balance.
Whilst we strive as a company to offer employees an environment where they can achieve balance in their life, yesterday we hosted a panel discussion with some of our female employees, to see if we were living up to the challenge. We also wanted to understand their experiences in the wider environment and previous employment to see whether we could see an improving picture.
As we’ve written in the past, perhaps no other area of retail is more sensitive to evolving consumer preferences and expectations, than fashion.
A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you: the cumulative effect of what you do, how you do it, what you believe in, the way you talk, and how you treat people (and yes okay, how you look too).
You have a great product. Your customers love your brand. So how do you harness this great sentiment and translate it into customer advocacy? A referral marketing scheme is the obvious starting point to encourage happy customers to pass on a recommendation via email or social media and translate this into new sales.
