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Why you should build referral into your 2020 marketing plans
Refer-a-friend should form a key part of your marketing plan. Referred customers are often more valuable than those acquired via other sources with higher LTV.
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Refer-a-friend should form a key part of your marketing plan. Referred customers are often more valuable than those acquired via other sources with higher LTV.
Learn moreThe shortlist for this year's Referral Marketing Awards. Featuring the best refer-a-friend programs from brands across all sectors, including Fashion, Finance, Energy, Beauty, Travel and Food. Categories for best in-app campaign, AB test and innovative use of referral marketing.
Learn more >On International Women's Day our team of fabulous women discuss what balance means to them, and how Mention Me is doing in supporting our quest for it!
Learn more >Consumer demand is behind the new ethical fashion movement. We examine the key factors behind its growth, including environmental concerns, Fairtrade and animal welfare. Brands that live up to these ideals will earn customer loyalty.
Learn more >A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you.
Learn more >Successful retailers harness the spike in Black Friday & Cyber Monday traffic to drive long term growth. This PDF gives 5 great tips on how referral can be built into seasonal marketing plans to drive advocacy and repeat purchase.
Learn more >As the focus of marketing is slowly shifting towards trust, we have undertaken a research into a hot topic of micro influencer marketing. Find out what it is and whether it can be considered as a source of building company's trust.
Learn more >Referral marketing for Black Friday generates longer term returns. Referrals reward genuine loyalty & enable Black Friday messaging which cuts through the noise
Learn more >Building emotion into your marketing is not only key to new customers acquisition, but also in turning customers into advocates. We examine how the National Lottery's latest campaign uses emotion effectively, and how this can be applied to referral marketing.
Learn more >Informative infographic showing how consumers prefer to discover new brands. Research shows that pull media, such as referrals, reviews and search are much preferred over push media including email and direct mail.
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