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Why you should build referral into your 2020 marketing plans
Refer-a-friend should form a key part of your marketing plan. Referred customers are often more valuable than those acquired via other sources with higher LTV.
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Referral Marketing Best Practice - the shortlist for our coveted 2019 Referral Awards.
The shortlist for this year's Referral Marketing Awards. Featuring the best refer-a-friend programs from brands across all sectors, including Fashion, Finance, Energy, Beauty, Travel and Food. Categories for best in-app campaign, AB test and innovative use of referral marketing.
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Mention Me updates
On International Women's Day our team discusses what balance means to them
On International Women's Day our team of fabulous women discuss what balance means to them, and how Mention Me is doing in supporting our quest for it!
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Marketing trends
The new wave of ethical consumer trends reshaping the fashion industry
Consumer demand is behind the new ethical fashion movement. We examine the key factors behind its growth, including environmental concerns, Fairtrade and animal welfare. Brands that live up to these ideals will earn customer loyalty.
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Marketing trends
Why having a compelling brand promise is key to customer loyalty
A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you.
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Seasonal promotions
5 tips to build customer advocacy into your Black Friday marketing
Successful retailers harness the spike in Black Friday & Cyber Monday traffic to drive long term growth. This PDF gives 5 great tips on how referral can be built into seasonal marketing plans to drive advocacy and repeat purchase.
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Marketing trends
Micro influencers: Where should trust marketers stand?
As the focus of marketing is slowly shifting towards trust, we have undertaken a research into a hot topic of micro influencer marketing. Find out what it is and whether it can be considered as a source of building company's trust.
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Seasonal promotions
Black Friday plus Referrals = more than a one day sales boost
Referral marketing for Black Friday generates longer term returns. Referrals reward genuine loyalty & enable Black Friday messaging which cuts through the noise
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Brand advocacy
Building emotion into your marketing
Building emotion into your marketing is not only key to new customers acquisition, but also in turning customers into advocates. We examine how the National Lottery's latest campaign uses emotion effectively, and how this can be applied to referral marketing.
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Marketing trends
Push vs Pull Marketing - which is winning the race for trust? [Infographic]
Informative infographic showing how consumers prefer to discover new brands. Research shows that pull media, such as referrals, reviews and search are much preferred over push media including email and direct mail.
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