When it comes to Black Friday, marketers tend to respond one of two ways. Either they shudder in revulsion and firmly dismiss the notion of getting involved, or they excitedly start talking about how they’re going to make this year’s campaign the biggest yet.
Why (and how) luxury retailers should get involved with Black Friday
9 steps to a successful Black Friday referral marketing campaign
Exactly how Black Friday 2020 will look is uncertain, but one thing's for sure: it's going to be big. With many retailers trying to recover from a challenging year, the annual event presents a valuable opportunity to drive much-needed sales, boost revenue, and acquire new customers.
Want to boost sales and acquire loyal customers? Plan Black Friday now
Like almost everything else in 2020, Black Friday on 27th November will be different to previous years. Forget huge queues, red sale signs and frenzied crowds. This year, Black Friday will be almost entirely online.
Celebrating Pride month 2020
It's Pride month: a time dedicated to celebrating LGBTQ+ communities around the world.
While this month won't feature the vibrant and colourful parades typically associated with Pride, that won't make celebrations any less special. At Mention Me, we've shared stories of inspirational figures, held a (remote) Pride pub quiz and donned our favourite rainbow outfits.
Here's how Mentioneers are marking the occasion, why it matters and their advice for supporting the LGBTQ+ community.
The gifting trends influencing Mother’s Day sales in 2020
Sunday 22nd March marks Mother’s Day: a time to tell the most special women in our lives how much we love them.