News & views

8th March 2020 marks International Women's Day, when countries around the world celebrate the achievements of women and continue the fight for gender equality.

Here at Mention Me, we're lucky enough to work with many impressive women. While we firmly believe in celebrating them often, not just one day a year, we couldn't resist the opportunity to shine a spotlight on their achievements so far. We sat down with six female colleagues and clients to ask their thoughts on gender equality, women in the workplace, and the female taboos yet to be broken.

Whether it makes you swoon or cringe, Valentine’s Day is almost here – and it presents a big opportunity for your brand’s bottom line. Even if you don’t sit in the traditional gifting sectors. 

It's not just savvy spenders who were full of anticipation for this year's Black Friday and Cyber Monday weekend. 

Here at Mention Me, it's our busiest day of the year and one we get very excited about. Working with 450+ brands around the world gives us unique and fascinating insights into how retailers across sectors perform on the day (and how incorporating referral into their Black Friday promotions influences results).

We’ve compiled our third annual research report on Black Friday shopping trends based on the responses of 2,000 British consumers*. Exploring the sentiment, shopping habits, and key considerations surrounding Black Friday, it presents essential insight into how brands can capitalise on this retail landmark event. 

Your brand may be yet to celebrate it, but Singles' Day is a key date in the retail ecommerce calendar for Chinese consumers.

With 11th November almost here, we take a closer look at why the world's biggest retail event offers huge potential for British brands.