There may still be some lingering uncertainty in 2021, but when it comes to Black Friday, there’s no doubt it’s going to be big. After another challenging year, the annual event presents a valuable opportunity for retailers to drive sales, boost revenue, and entice customers (old and new) with special deals.
This year’s International Friendship Day (IFD) on the 30th July saw Oxford crowned as the UK’s friendliest city, lifelong rivals Barbie and Bratz calling a truce, and, according to our data, plenty of brand recommendations between loved ones.
Black Friday had to move online in 2020, thanks to restrictions we’ve (hopefully) seen the end of in 2021. While we’re now seeing a return to some kind of normality, this year’s retail event on 26th November looks set to be another day dominated by virtual shopping.
As an industry, we mistakenly treat Black Friday like the bluntest of instruments.
30th July marks International Friendship Day (IFD), an annual event with huge potential for your brand’s profile and bottom line.