Chinese Singles' Day: the biggest ecommerce retail opportunity on the planet

Your brand may be yet to celebrate it, but Singles' Day is a key date in the retail ecommerce calendar for Chinese consumers.

With 11th November almost here, we take a closer look at why the world's biggest retail event offers huge potential for British brands.


Why (and how) luxury retailers should get involved with Black Friday

When it comes to Black Friday, marketers tend to respond one of two ways. Either they shudder in revulsion and firmly dismiss the notion of getting involved, or they excitedly start talking about how they’re going to make this year’s sale the biggest yet.


7 Steps to a Successful Black Friday Referral Marketing Campaign

It’s official: Black Friday is a big deal (excuse the pun).


Celebrating International Friendship Day at Mention Me

With International Friendship Day on 30th July, last week was a busy one at Mention Me.


The big day celebrated by Cadbury, Dove and Vodafone your brand is overlooking

30th July marks International Friendship Day, an annual event with huge potential for your brand’s profile and bottom line.


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