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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

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The Untapped Power of Influencer Marketing (and How to Finally Scale it)

Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.

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Here's how to reach your ideal consumers this Black Friday

Change your approach this Black Friday to launch a fully optimised, multi-channel acquisition strategy that keeps on growing your business.

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The Golden Quarter: what Q4 2022 means for retailers in 2023

Find out how you can use learnings from Q4 2022 to drive success in 2023.

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Black Friday 2022: insights from 500+ ecommerce brands

Discover how 500+ ecommerce brands performed on Black Friday 2022.

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Unmissable Black Friday: Maximizing Touchpoints for Success

Find out how to harness every available touchpoint to give your Black Friday campaign maximum visibility.

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Hidden Gem: Seasonal Event Boosts Referrals by 23%

This year's International Friendship Day increased referrals by 23% — find out how brands including Wild and Paula's Choice used the event to accelerate growth.

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How to keep your Black Friday sales peak going (and going)

Investing marketing budget wisely and giving your customers genuine value is critical to making this Black Friday a success. Here's how to do it.

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150 Days Left: Essential Additions to Your Black Friday Plan

Black Friday 2022 is the perfect chance to prove to your customers why your brand is worthy of their cash — and to encourage them to return after the event.

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Unveiling the Overlooked: Cadbury, Vodafone, & Your Brand

Harness International Friendship Day for referral marketing success and boosting your brand's profile, revenue, and customer advocacy.

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Friendship Day: The Next Consumer Retail Calendar Sensation

Putting your happy customers at the centre of your marketing strategy has never made more sense. Is it time your brand embraced the power of friendship?

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How to drive record revenue for your business this festive season

Discover how your online or multichannel brand can drive sales, acquire new customers and generate record growth in the 2021 festive period with referral.

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Why (and how) luxury retailers should get involved with Black Friday

Luxury brands shunning Black Friday are missing a valuable opportunity. Here's how to take part without discounting goods or risking high-end reputations.

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Friendship Day: 75% Increase in New Customer Acquisition

We look at how brands ran referral campaigns for International Friendship Day to significantly increase their shares, orders, and customer acquisition.

Marketing trends

Want to boost sales and acquire loyal customers? Plan Black Friday now

Black Friday on 26th November 2021 will be almost entirely online. We share tips for retailers looking to boost their sales and customer acquisition.

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1 Thing You Need to Make Black Friday 2023 Truly Interesting

Black Friday deals drive more retail sales every year, but November 26th 2021 may mark the beginning of a new shift for consumers and retailers. 

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How to increase sales for your brand this Valentine’s Day

Learn how brands across various sectors are leveraging the revenue potential of Valentine's Day, even if they don't fall into the traditional gifting industry.

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Black Friday 2020: what consumers want this retail weekend

We asked 2,000 UK consumers about their plans for Black Friday 2020. Social proof, brand purpose and a seamless online experience emerged as key factors.

Mention Me updates

Celebrating Pride month 2020

Mentioneers reveal how they're celebrating Pride in June 2020, why the occasion matters, and their advice for supporting the LGBTQ+ community.

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The gifting trends influencing Mother’s Day sales in 2020

From personalisation to sustainability, discover the key trends to incorporate into your retail marketing campaign to drive Mother's Day sales.

Press releases

Beyond Discounts: Attracting Black Friday Shoppers with More

Mention Me's third annual research report on Black Friday shopping trends reveals the sentiment, shopping habits, and expectations for the retail event.

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