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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

FEATURED

The Untapped Power of Influencer Marketing (and How to Finally Scale it)

Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.

Latest posts

Ref Marketing FAQ: Answering the Most Commonly Questions

Debrief from the Mention Me Referral Marketing Breakfast Briefing covers key questions from digital marketers setting out to create refer-a-friend programmes.

Brand advocacy

3 Key Takeaways for Referral Marketing for Family Days Out

Parenting networks can be a key source of ideas for family days out. So referral can drive customer acquisition for businesses in the family leisure sector.

Press releases

eHarmony: Share the Love & Get Rewarded with Mention Me

eHarmony aim to build relationships that last. Similarly, they partnered with Mention Me to build Word of Mouth as a long term marketing channel.

Brand advocacy

Dark Social: Referral Mystery or Star Wars Convention?

Dark social is any social traffic which is not attributable to a known source. Growth in messenger apps has led to more traffic being attributed to dark social.

Brand advocacy

Moments of Truth

The customer journey is defined by two moments of truth. AB testing can ensure your referral program navigates these final two hurdles on the path to purchase.

Brand advocacy

Nudging to Success: Part 3 of the Referral Psychology Series

Explore why the science of influence is the most reliable referral conversion strategy there is. The topic is 'nudging' and how it can help you get referrals

Brand advocacy

Can referrals work in an omni-channel environment?

Referral is great way to become part of the customer conversation. Name sharing enables this wherever they are happening; great for Omni-channel retailers.

Brand advocacy

How to make referral a great marketing channel in fashion

Customers are more likely to refer-a-friend with an offer that is compelling, timely & easy to share. Optimise with AB testing for a killer marketing channel.

Mention Me updates

Moving to the Oval ... scoring a century

Mention Me celebrates signing its 100th client. Helping them set up referrals as a marketing channel for customer acquisition with a world class SaaS platform

How Emma Bridgewater built on customer loyalty to generate referrals

Mention Me began working with Emma Bridgewater in 2015. They are testing referrals as a new marketing channel.

Press releases

Mention Me at Drapers Digital Forum

Join Mention Me at Drapers Digital Forum to hear our CEO Andy discuss how referral marketing is the perfect fit for fashion e-commerce.

Press releases

Mention Me selected for NewCo on April 21st

Mention Me is delighted to be part of NewCo London on April 21st. Join us to hear about our journey from start-up to refer-a-friend software business

Mention Me Shortlisted for 2016 Retail Week Award

We're finalists in the 2016 Retail Week Customer Experience Awards for delivering referral marketing software for fashion retailer Karen Millen

People

Startup Success: 3 Unconventional Ways of Celebrating

Funny traditions to celebrate success are the best motivators writes Simon, Head of Client Success at referral marketing start-up Mention Me.

Marketing trends

Escape from the seasonal discounting trap

Discount fatigue has set in. Is this the year to dial down discount culture? How to build brand trust with referral marketing and move past price wars.

Brand advocacy

How to build a brand without spending a fortune

What is the evolving future of brand marketing? Trusted recommendation and referral will be the brand building channel of the future.

Brand advocacy

Focusing on Referrals: The Glasses Direct Story

Learn how Glasses Direct has gone from strength to strength with Mention Me's referral marketing platform

Brand advocacy

Integrating Refer a Friend into your business

Discover effective ways to add a Refer-a-Friend program that drives growth and strengthens customer relationships in your business.

Brand advocacy

Why customer experience is the key to great referrals

Why customer experience is the key to great referrals

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