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Read on for the latest customer advocacy and marketing insights

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Beyond transactions: why customer love is key to success for financial services

How banks and insurance firms can evolve their marketing strategies to acquire and retain high quality customers that drive profitable revenue.

Customer advocacy (3)

Customer advocacy

Unlocking Lasting Beauty: The Power of Customer Loyalty in the Beauty Industry

Exploring Customer Loyalty in the Beauty Industry. Discover strategies to foster lasting connections and drive growth in the competitive beauty landscape.

Customer advocacy

How to drive profitable revenue for your business – now and in the future

Instead of relying on paid channels and discounts, think advocacy-first to hit monthly targets and drive sustainable results for your business. Here's how.

Customer advocacy

The A-Z of Customer Advocacy: L is for Loyalty

Thought your loyalty programme was doing enough to leverage and nurture brand advocacy? Don't be too sure...

Customer advocacy

The A-Z of Customer Advocacy: K is for KPIs

How modern CX leaders can measure customer advocacy KPIs to turn brand fans into a sustainable channel for business growth.

Customer advocacy

The A-Z of Customer Advocacy: B is for Best Customers

Discover who your truly most valuable customers are through the power of Extended Customer Revenue,

Customer advocacy

The top five recommended sectors of 2022

Discover which sectors came out on top for brand recommendations this year.

Customer advocacy

Why it’s time for luxury brands to leverage customer advocacy

Unlock the secrets behind sustainable growth as brands like Farfetch & Charlotte Tilbury leverage customer advocacy. Learn how to replicate their success.

Customer advocacy

16 questions to ask your referral marketing provider

Discover the essential questions to find your perfect referral platform, from getting set up to A/B testing and acquiring high lifetime value customers.

Customer advocacy

How to future-proof growth through customer advocacy

With the pressure mounting to shake up your marketing strategy, here's how to leverage customer advocacy for both short and long-term growth.

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