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Read on for the latest customer advocacy and marketing insights

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How to drive profitable revenue for your business – now and in the future

Instead of relying on paid channels and discounts, think advocacy-first to hit monthly targets and drive sustainable results for your business. Here's how.

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Customer advocacy (3)

Customer advocacy

Why existing customers are the ticket to success for travel and hospitality brands this summer

For travel & hospitality brands, summer is a golden opportunity to increase revenue and acquire valuable customers. Here's how to make the most of it.

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Customer advocacy

The A-Z of Customer Advocacy: L is for Loyalty

Thought your loyalty programme was doing enough to leverage and nurture brand advocacy? Don't be too sure...

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Customer advocacy

The A-Z of Customer Advocacy: K is for KPIs

How modern CX leaders can measure customer advocacy KPIs to turn brand fans into a sustainable channel for business growth.

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Customer advocacy

The A-Z of Customer Advocacy: B is for Best Customers

Discover who your truly most valuable customers are through the power of Extended Customer Revenue,

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Customer advocacy

The A-Z of Customer Advocacy: A is for Acquisition

In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).

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Customer advocacy

The top five recommended sectors of 2022

Discover which sectors came out on top for brand recommendations this year.

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Customer advocacy

Why it’s time for luxury brands to leverage customer advocacy

Unlock the secrets behind sustainable growth as brands like Farfetch & Charlotte Tilbury leverage customer advocacy. Learn how to replicate their success.

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Customer advocacy

9 questions to ask your referral marketing provider

Discover the essential questions to find your perfect referral platform, from getting set up to A/B testing and acquiring high lifetime value customers.

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Customer advocacy

How to future-proof growth through customer advocacy

With the pressure mounting to shake up your marketing strategy, here's how to leverage customer advocacy for both short and long-term growth.

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