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Read on for the latest customer advocacy and marketing insights

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Seizing Value Customer Acquisition Opportunities in Q1 2023

As you prepare your marketing strategy for 2023, don't miss this huge opportunity to drive growth and customer acquisition.

Customer advocacy (4)

Customer advocacy

Global recession + high inflation = a different marketing approach

Wandering the massive floor at VivaTech in Paris two weeks ago required a self-imposed cognitive dissonance; a healthy dose of denial. 

Customer advocacy

Your biggest marketing challenges of 2022, solved

Turn customer advocacy into an effective multichannel acquisition strategy with Optimise.

Customer advocacy

How to drive more value from every customer

Find out how you can nurture advocacy from every single customer to drive more value across the entire lifecycle.

Customer advocacy

How to grow your customer base (without a discount in sight)

Luxury brands can no longer rely on name recognition to grow their customer base. Find out why referral is the perfect way to build brand affinity.

Customer advocacy

Money talks: why referral customers are a growth goldmine for financial brands

A referral marketing channel has the potential to unlock huge brand growth for finance and insurance providers. Here's why.

Customer advocacy

Marketers, bookmark this: the Glossary of Referral Engineering®

Learn the terms of Referral Engineering™ and see you how they fit together to create a high-performing marketing channel (without a big budget).

Customer advocacy

Chinese Singles Day: the biggest retail opportunity on the planet

Launched in 2009 by online market Alibaba, Chinese Singles' Day is now the world's biggest retail event and a huge opportunity for western brands.

Customer advocacy

Referral Intelligence®: Actionable Customer Insights

Distrust towards advertising hinders high-performance data. Unlock the power of untapped first-party data for exceptional marketing performance.

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