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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

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The Untapped Power of Influencer Marketing (and How to Finally Scale it)

Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.

Customer advocacy (2)

Customer advocacy

Why Existing Customers are the Ticket to Success for Travel and Hospitality Brands

How banks and insurance firms can evolve their marketing strategies to acquire and retain high quality customers that drive profitable revenue.

Customer advocacy

How to drive profitable revenue for your business – now and in the future

Instead of relying on paid channels and discounts, think advocacy-first to hit monthly targets and drive sustainable results for your business. Here's how.

Customer advocacy

The A-Z of Customer Advocacy: L is for Loyalty

Thought your loyalty programme was doing enough to leverage and nurture brand advocacy? Don't be too sure...

Customer advocacy

The A-Z of Customer Advocacy: K is for KPIs

How modern CX leaders can measure customer advocacy KPIs to turn brand fans into a sustainable channel for business growth.

Customer advocacy

The A-Z of Customer Advocacy: B is for Best Customers

Discover who your truly most valuable customers are through the power of Extended Customer Revenue,

Customer advocacy

The top five recommended sectors of 2022

Discover which sectors came out on top for brand recommendations this year.

Customer advocacy

Why it’s time for luxury brands to leverage customer advocacy

Unlock the secrets behind sustainable growth as brands like Farfetch & Charlotte Tilbury leverage customer advocacy. Learn how to replicate their success.

Customer advocacy

9 questions to ask your referral marketing provider

Discover the essential questions to find your perfect referral platform, from getting set up to A/B testing and acquiring high lifetime value customers.

Customer advocacy

How to future-proof growth through customer advocacy

With the pressure mounting to shake up your marketing strategy, here's how to leverage customer advocacy for both short and long-term growth.

Customer advocacy

Seizing Value Customer Acquisition Opportunities in Q1 2023

As you prepare your marketing strategy for 2023, don't miss this huge opportunity to drive growth and customer acquisition.

Customer advocacy

Global recession + high inflation = a different marketing approach

Wandering the massive floor at VivaTech in Paris two weeks ago required a self-imposed cognitive dissonance; a healthy dose of denial. 

Customer advocacy

Your biggest marketing challenges of 2022, solved

Turn customer advocacy into an effective multichannel acquisition strategy with Optimise.

Customer advocacy

How to drive more value from every customer

Find out how you can nurture advocacy from every single customer to drive more value across the entire lifecycle.

Customer advocacy

How to grow your customer base (without a discount in sight)

Luxury brands can no longer rely on name recognition to grow their customer base. Find out why referral is the perfect way to build brand affinity.

Customer advocacy

Money talks: why referral customers are a growth goldmine for financial brands

A referral marketing channel has the potential to unlock huge brand growth for finance and insurance providers. Here's why.

Customer advocacy

Marketers, bookmark this: the Glossary of Referral Engineering®

Learn the terms of Referral Engineering™ and see you how they fit together to create a high-performing marketing channel (without a big budget).

Customer advocacy

Chinese Singles Day: the biggest retail opportunity on the planet

Launched in 2009 by online market Alibaba, Chinese Singles' Day is now the world's biggest retail event and a huge opportunity for western brands.

Customer advocacy

Referral Intelligence®: Actionable Customer Insights

Distrust towards advertising hinders high-performance data. Unlock the power of untapped first-party data for exceptional marketing performance.

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