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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

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How to make your brand part of the conversation in the digital age

Earlier this month, I presented on how brands can harness word of mouth to drive new customer acquisition at the Glossy Forum in New York.

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Brand advocacy (4)

Brand advocacy

The importance of trust in the finance sector

To find finance and investment brands they can trust, consumers are increasingly turning to friends and family for their recommendations.

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Brand advocacy

Are friends & family the new power influencers?

5 key takeaways from TheIndustry.fashion’s Masterclass event in London, exploring consumers’ shifting perception of influencers and brands.

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Brand advocacy

£500m Revenue Milestone: Brands Worldwide Reap the Benefits

Mention Me has delivered more than £500 million in revenue for clients around the world, including Nutmeg, Ocado Zoom and Pretty Little Thing.

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Brand advocacy

Travel Brands and the Great British Spending Priority

Travel brands face the challenge of standing out in a competitive market. Discover how to capture customers' attention and become their top choice in our guide.

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Brand advocacy

Missing Out on Customer Advocates? Join 77% of Brands

Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.

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Brand advocacy

Adding Spice to Referrals in Banking & Financial Services

In the crowded landscape of financial services, just having a referral program is not enough. We share the best practises to make referral a differentiator.

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Brand advocacy

Building emotion into your marketing

National Lottery's emotional marketing campaign turns customers into advocates. Apply this strategy to referral marketing for customer acquisition and advocacy.

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Marketing trends

D2C: Why Brands Choose It and How Referral Marketing Helps

Discover how brands are embracing the direct-to-consumer model in the face of Amazon's dominance and how referral marketing can support their success.

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Brand advocacy

6 conversion optimisation tips to make referral fly

Optimize your referral marketing landing pages with the LIFT model. Test each element to boost conversion rates and maximize results.

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