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How challenger brands disrupt with referral marketing
Every good challenger brand has a story. Here's how you can empower customers to tell yours and fuel limitless business growth.
Brand advocacy (4)
Brand advocacy
6 mistakes killing your referral marketing programme
Referral can drive new customer acquisition, increase lifetime value and get people talking about your brand. But the truth is, it doesn't always work.
Marketing trends
How to make your brand part of the conversation in the digital age
Earlier this month, I presented on how brands can harness word of mouth to drive new customer acquisition at the Glossy Forum in New York.
Brand advocacy
The importance of trust in the finance sector
To find finance and investment brands they can trust, consumers are increasingly turning to friends and family for their recommendations.
Brand advocacy
Are friends & family the new power influencers?
5 key takeaways from TheIndustry.fashion’s Masterclass event in London, exploring consumers’ shifting perception of influencers and brands.
Brand advocacy
£500m Revenue Milestone: Brands Worldwide Reap the Benefits
Mention Me has delivered more than £500 million in revenue for clients around the world, including Nutmeg, Ocado Zoom and Pretty Little Thing.
Brand advocacy
Travel Brands and the Great British Spending Priority
Travel brands face the challenge of standing out in a competitive market. Discover how to capture customers' attention and become their top choice in our guide.
Brand advocacy
Missing Out on Customer Advocates? Join 77% of Brands
Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.
Brand advocacy
Adding Spice to Referrals in Banking & Financial Services
In the crowded landscape of financial services, just having a referral program is not enough. We share the best practises to make referral a differentiator.
Brand advocacy
Building emotion into your marketing
National Lottery's emotional marketing campaign turns customers into advocates. Apply this strategy to referral marketing for customer acquisition and advocacy.