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Read on for the latest customer advocacy and marketing insights

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Revolutionising referral with Ometria

With our partnership with Ometria, you can now implement personalised referral at scale. Enhance your customer experience and maximise referral conversions

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Brand advocacy (3)

Brand advocacy

This one change will dramatically increase referrals to your brand

68% of consumers have recommended a brand in the past 6 months. But that might not include you – even if your customers love your products. Here's why.

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Brand advocacy

Will referral marketing work for your brand? Answer these 7 questions

Investing in referral marketing can feel like a big commitment. Answer these 7 questions to see if it's the right channel for your brand's marketing mix.

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Brand advocacy

The power of referral marketing for eco-friendly challenger brands

Word-of-mouth marketing is a powerful customer acquisition channel for sustainable brands. Here's how refer-a-friend helps the brands protecting our planet.

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Brand advocacy

8 reasons you should promote referral on your homepage

Your homepage is your most powerful touchpoint, proven to drive significant new customer acquisition, brand awareness and revenue for businesses.

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Brand advocacy

Psychology of Referral: What Really Motivates Customers to Refer a Friend

To optimize referral psychology, don't just offer financial incentives. Recognize the impact of social rewards in your referral marketing strategy.

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Brand advocacy

Why you should build referral into your 2020 marketing plans

Refer-a-friend should form a key part of your marketing plan. Referred customers are often more valuable than those acquired via other sources with higher LTV.

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Brand advocacy

The F word: why consumers can’t stop talking about finance brands

As Monzo tops YouGov's most recommended brands list, we explore how financial businesses can drive customer acquisition and retention via word of mouth.

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Brand advocacy

How challenger brands disrupt with referral marketing

Every good challenger brand has a story. Here's how you can empower customers to tell yours and fuel limitless business growth.

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Brand advocacy

6 mistakes killing your referral marketing programme

Referral can drive new customer acquisition, increase lifetime value and get people talking about your brand. But the truth is, it doesn't always work.

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