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68% of consumers have recommended a brand in the past 6 months. But that might not include you – even if your customers love your products. Here's why.
Investing in referral marketing can feel like a big commitment. Answer these 7 questions to see if it's the right channel for your brand's marketing mix.
Word-of-mouth marketing is a powerful customer acquisition channel for sustainable brands. Here's how refer-a-friend helps the brands protecting our planet.
Your homepage is your most powerful touchpoint, proven to drive significant new customer acquisition, brand awareness and revenue for businesses.
To optimize referral psychology, don't just offer financial incentives. Recognize the impact of social rewards in your referral marketing strategy.
Refer-a-friend should form a key part of your marketing plan. Referred customers are often more valuable than those acquired via other sources with higher LTV.
As Monzo tops YouGov's most recommended brands list, we explore how financial businesses can drive customer acquisition and retention via word of mouth.
Every good challenger brand has a story. Here's how you can empower customers to tell yours and fuel limitless business growth.
Referral can drive new customer acquisition, increase lifetime value and get people talking about your brand. But the truth is, it doesn't always work.
Earlier this month, I presented on how brands can harness word of mouth to drive new customer acquisition at the Glossy Forum in New York.
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