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The Untapped Power of Influencer Marketing (and How to Finally Scale it)
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
Brand advocacy (3)
Brand advocacy
6 conversion optimisation tips to make referral fly
Optimize your referral marketing landing pages with the LIFT model. Test each element to boost conversion rates and maximize results.
Brand advocacy
The referee email challenge
Optimize the conversion from referees in your referral program. Learn the steps to increase opt-in rates, surpassing other marketing emails.
Brand advocacy
Why referral is more than skin deep for beauty brands
Referral marketing drives acquisition for beauty brands. Consumers love sharing beauty finds with friends, making a ref program an effective way to boost sales.
Brand advocacy
Infographic: Hot or not? The sectors most likely to be referred.
Infographic on the most referable products and sectors by demographic. Which types of products are consumers most likely to recommend to their friends?
Brand advocacy
Infographic: Secrets of a referable brand
Infographic on the ingredients of a referable brand. Who do we trust most and what combination of brand values & offer is most likely to drive a recommendation.
Brand advocacy
Psychology of Referral: Drivers for Your Advocacy Program
Explore the psychological drivers behind successful referrals, including social belonging, reciprocity, and trust, in our informative guide.
Brand advocacy
Brand love: 5 sure fire ways you know you have a referrable brand
Whilst referral can work for most brands with an eye on product quality, customer service & price, these other factors take customer advocacy to another level.
Brand advocacy
Optimising the Referral Funnel
Why optimising the refer-a-friend funnel is crucial to referral marketing success. Insights from the 200+ referral programs powered by the Mention Me software.
Brand advocacy
How Referrals Capture the Love of Homeware Brands
Referrals in the homeware market: Our report looks at trends and case studies demonstrating how homeware retailers can capture customer advocacy to drive sales.
Brand advocacy
Referral Success Guide for Children's Retailers
For baby & children's ecommerce brands, peer to peer recommendations are key to generating trust & authority. Download our guide to referrals in this sector.
Brand advocacy
Harnessing word of mouth for viral growth
We believe referral marketing is the most powerful form of marketing. Read our practical steps for putting together a successful referral marketing campaign.
Brand advocacy
FB's Algorithm Changes: Opportunity for Referral Marketers
Referral is driven by real conversations being shared organically via social channels. Facebooks algorithm puts authentic referrals above old-school paid media
Brand advocacy
A new breed of pet owners - why trust & advocacy matter
Owners treat pets as members of the family & use word of mouth to establish trust in pet brands. This offers marketers opportunities to build on brand advocacy
Brand advocacy
3 Key Takeaways for Referral Marketing for Family Days Out
Parenting networks can be a key source of ideas for family days out. So referral can drive customer acquisition for businesses in the family leisure sector.
Brand advocacy
Dark Social: Referral Mystery or Star Wars Convention?
Dark social is any social traffic which is not attributable to a known source. Growth in messenger apps has led to more traffic being attributed to dark social.
Brand advocacy
Moments of Truth
The customer journey is defined by two moments of truth. AB testing can ensure your referral program navigates these final two hurdles on the path to purchase.
Brand advocacy
Nudging to Success: Part 3 of the Referral Psychology Series
Explore why the science of influence is the most reliable referral conversion strategy there is. The topic is 'nudging' and how it can help you get referrals
Brand advocacy
Can referrals work in an omni-channel environment?
Referral is great way to become part of the customer conversation. Name sharing enables this wherever they are happening; great for Omni-channel retailers.
Brand advocacy
How to make referral a great marketing channel in fashion
Customers are more likely to refer-a-friend with an offer that is compelling, timely & easy to share. Optimise with AB testing for a killer marketing channel.