Infographic on the ingredients of a referable brand. Who do we trust most and what combination of brand values & offer is most likely to drive a recommendation.
Whilst referral can work for most brands with an eye on product quality, customer service & price, these other factors take customer advocacy to another level.
Why optimising the refer-a-friend funnel is crucial to referral marketing success. Insights from the 200+ referral programs powered by the Mention Me software.
We believe referral marketing is the most powerful form of marketing. Read our practical steps for putting together a successful referral marketing campaign.
Referral is driven by real conversations being shared organically via social channels. Facebooks algorithm puts authentic referrals above old-school paid media
Owners treat pets as members of the family & use word of mouth to establish trust in pet brands. This offers marketers opportunities to build on brand advocacy
Parenting networks can be a key source of ideas for family days out. So referral can drive customer acquisition for businesses in the family leisure sector.
Dark social is any social traffic which is not attributable to a known source. Growth in messenger apps has led to more traffic being attributed to dark social.
The customer journey is defined by two moments of truth. AB testing can ensure your referral program navigates these final two hurdles on the path to purchase.
Explore why the science of influence is the most reliable referral conversion strategy there is. The topic is 'nudging' and how it can help you get referrals
Referral is great way to become part of the customer conversation. Name sharing enables this wherever they are happening; great for Omni-channel retailers.
Customers are more likely to refer-a-friend with an offer that is compelling, timely & easy to share. Optimise with AB testing for a killer marketing channel.
What is the evolving future of brand marketing? Trusted recommendation and referral will be the brand building channel of the future.
Learn how Glasses Direct has gone from strength to strength with Mention Me's referral marketing platform
Discover effective ways to add a Refer-a-Friend program that drives growth and strengthens customer relationships in your business.
Why customer experience is the key to great referrals
Discover the story behind Airbnb's "Refer a Friend" program and how it fueled massive growth. Learn the strategies that turned users into brand advocates and revolutionized referral marketing.
Discover how refer-a-friend marketing boosts customer acquisition and loyalty through trusted recommendations and word-of-mouth referrals.
Refer-a-friend vouchers can be a powerful way to get refer-a-friend to be more effective for an online business. Boost customer acquisition by up to 20%.
