FEATURED
D2C: Why Brands Choose It and How Referral Marketing Helps
Discover how brands are embracing the direct-to-consumer model in the face of Amazon's dominance and how referral marketing can support their success.
Brand advocacy (5)
Brand advocacy
6 conversion optimisation tips to make referral fly
Optimize your referral marketing landing pages with the LIFT model. Test each element to boost conversion rates and maximize results.
Brand advocacy
The referee email challenge
Optimize the conversion from referees in your referral program. Learn the steps to increase opt-in rates, surpassing other marketing emails.
Brand advocacy
Why referral is more than skin deep for beauty brands
Referral marketing drives acquisition for beauty brands. Consumers love sharing beauty finds with friends, making a ref program an effective way to boost sales.
Brand advocacy
Infographic: Hot or not? The sectors most likely to be referred.
Infographic on the most referable products and sectors by demographic. Which types of products are consumers most likely to recommend to their friends?
Brand advocacy
Infographic: Secrets of a referable brand
Infographic on the ingredients of a referable brand. Who do we trust most and what combination of brand values & offer is most likely to drive a recommendation.
Brand advocacy
Psychology of Referral: Drivers for Your Advocacy Program
Explore the psychological drivers behind successful referrals, including social belonging, reciprocity, and trust, in our informative guide.
Brand advocacy
Brand love: 5 sure fire ways you know you have a referrable brand
Whilst referral can work for most brands with an eye on product quality, customer service & price, these other factors take customer advocacy to another level.
Brand advocacy
Optimising the Referral Funnel
Why optimising the refer-a-friend funnel is crucial to referral marketing success. Insights from the 200+ referral programs powered by the Mention Me software.
Brand advocacy
3 insights into Generation Z and fashion referral marketing
Discover our top three tips for fashion brands looking to use refer-a-friend marketing to connect with Gen Z audiences.