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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

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Why referral is more than skin deep for beauty brands

Referral marketing drives acquisition for beauty brands. Consumers love sharing beauty finds with friends, making a ref program an effective way to boost sales.

Brand advocacy (5)

Brand advocacy

Infographic: Hot or not? The sectors most likely to be referred.

Infographic on the most referable products and sectors by demographic. Which types of products are consumers most likely to recommend to their friends?

Brand advocacy

Infographic: Secrets of a referable brand

Infographic on the ingredients of a referable brand. Who do we trust most and what combination of brand values & offer is most likely to drive a recommendation.

Brand advocacy

Psychology of Referral: Drivers for Your Advocacy Program

Explore the psychological drivers behind successful referrals, including social belonging, reciprocity, and trust, in our informative guide.

Brand advocacy

Brand love: 5 sure fire ways you know you have a referrable brand

Whilst referral can work for most brands with an eye on product quality, customer service & price, these other factors take customer advocacy to another level.

Brand advocacy

Optimising the Referral Funnel

Why optimising the refer-a-friend funnel is crucial to referral marketing success. Insights from the 200+ referral programs powered by the Mention Me software.

Brand advocacy

3 insights into Generation Z and fashion referral marketing

Discover our top three tips for fashion brands looking to use refer-a-friend marketing to connect with Gen Z audiences.

Brand advocacy

How Referrals Capture the Love of Homeware Brands

Referrals in the homeware market: Our report looks at trends and case studies demonstrating how homeware retailers can capture customer advocacy to drive sales.

Brand advocacy

Referral Success Guide for Children's Retailers

For baby & children's ecommerce brands, peer to peer recommendations are key to generating trust & authority. Download our guide to referrals in this sector.

Brand advocacy

Harnessing word of mouth for viral growth

We believe referral marketing is the most powerful form of marketing. Read our practical steps for putting together a successful referral marketing campaign.

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