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6 ways your business can reach Gen Z
Your marketing strategy likely includes millennials, but what about Gen Z? This demographic already has a buying power of $44bn. Here's how to engage them.
Marketing trends (6)
Marketing trends
TikTok: Users, Impact, and Sales Potential for Your Brand
Has your business discovered TikTok? Chances are it soon will. Here are 3 ways the social media video app can increase brand engagement and drive sales.
Marketing trends
3 trends transforming modern retail (and the brands getting it right)
How digitalisation, experiences and hyper-localisation trends are transforming the high street, with examples from Nike, Dr Martens and MADE.
Marketing trends
Virtual influencers: the next big marketing trend or latest gimmick?
Virtual influencers like Lil Miquela have millions of followers, but are they a lasting marketing strategy or a passing trend? Discover their rise right now!
Marketing trends
How experiential retail is reshaping the high street
Internet and eCommerce transformed retail, just as iTunes and Spotify revolutionized music. Similar disruption is reshaping the retail industry.
Marketing trends
The subscription economy: changing our relationships with brands
Subscription-based services and products are thriving globally, fueled by a diverse range of brands catering to media, food, apparel, and cosmetics.
Marketing trends
Reshaping Fashion: Ethical Consumer Trends Surging
Ethical fashion grows as consumers prioritize environmental concerns, fair trade, and animal welfare. Brands embracing these ideals earn loyalty.
Marketing trends
E-commerce Trends Set to Shape Retail Success in 2023
Stay ahead in e-commerce with upcoming trends. Embrace the evolving digital world and explore the latest developments shaping online shopping.
Marketing trends
Why having a compelling brand promise is key to customer loyalty
A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you.
Marketing trends
Micro influencers: Where should trust marketers stand?
Discover the power of micro-influencer marketing in building trust. Our research explores this hot topic & its potential for enhancing your brand's credibility.