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Earlier this month, I presented on how brands can harness word of mouth to drive new customer acquisition at the Glossy Forum in New York.
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Your marketing strategy likely includes millennials, but what about Gen Z? This demographic already has a buying power of $44bn. Here's how to engage them.
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Has your business discovered TikTok? Chances are it soon will. Here are 3 ways the social media video app can increase brand engagement and drive sales.
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How digitalisation, experiences and hyper-localisation trends are transforming the high street, with examples from Nike, Dr Martens and MADE.
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Virtual influencers like Lil Miquela have millions of followers, but are they a lasting marketing strategy or a passing trend? Discover their rise right now!
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Internet and eCommerce transformed retail, just as iTunes and Spotify revolutionized music. Similar disruption is reshaping the retail industry.
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Subscription-based services and products are thriving globally, fueled by a diverse range of brands catering to media, food, apparel, and cosmetics.
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Ethical fashion grows as consumers prioritize environmental concerns, fair trade, and animal welfare. Brands embracing these ideals earn loyalty.
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Stay ahead in e-commerce with upcoming trends. Embrace the evolving digital world and explore the latest developments shaping online shopping.
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A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you.
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