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Push vs. Pull Marketing: The Trust Race [Infographic]
Discover how consumers prefer to explore new brands in our new infographic. Research shows that pull media is preferred over push media.
Marketing trends (7)
Marketing trends
D2C: Why Brands Choose It and How Referral Marketing Helps
Discover how brands are embracing the direct-to-consumer model in the face of Amazon's dominance and how referral marketing can support their success.
Marketing trends
Trust on Social: Creating Personal Connections Fake News
Research by Mention Me: Social media, despite fake news and privacy concerns, remains a vital source of news, leveraging personal connections.
Marketing trends
Getting Ready for GDPR
Getting ready for GDPR. The steps to take to deliver compliant marketing referral programmes.
Marketing trends
The curious case of Vero - from zero to hero, and then back again
Social media app Vero has been billed as the new Instagram. But is it a genuine challenger to the established social network juggernauts?
Marketing trends
3 cognitive triggers to optimise your marketing efforts
3 cognitive triggers and how they can be applied to marketing, including anchoring, familiarity and the paradox of choice.
Marketing trends
Facebook Algorithm: Seizing Referral Marketing Opportunities
Facebook’s latest algorithm changes, ‘the trust problem’ facing brands in the social media age — and the opportunity for referral marketing
Marketing trends
The impact of trust on the adoption of the Internet of Things (IOT)
The Internet of Things: Why privacy concerns are holding back the connected home consumer retail tide.
Marketing trends
Digital Wallets: Trust & Integration for Increased Adoption
Whilst digital wallets have gone mainstream in China via WeChat, they have yet to take off in the US and Europe. What could be the catalyst for global adoption?
Marketing trends
Unlocking the Power of AB Testing in Your Referral Marketing Strategy
A/B testing your referral programme can boost new customer acquisition by 10-30% and make your refer-a-friend scheme a key marketing channel.