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The Untapped Power of Influencer Marketing (and How to Finally Scale it)
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
Marketing trends (4)
Marketing trends
D2C: Why Brands Choose It and How Referral Marketing Helps
Discover how brands are embracing the direct-to-consumer model in the face of Amazon's dominance and how referral marketing can support their success.
Marketing trends
Trust on Social: Creating Personal Connections Fake News
Research by Mention Me: Social media, despite fake news and privacy concerns, remains a vital source of news, leveraging personal connections.
Marketing trends
Getting Ready for GDPR
Getting ready for GDPR. The steps to take to deliver compliant marketing referral programmes.
Marketing trends
The curious case of Vero - from zero to hero, and then back again
Social media app Vero has been billed as the new Instagram. But is it a genuine challenger to the established social network juggernauts?
Marketing trends
3 cognitive triggers to optimise your marketing efforts
3 cognitive triggers and how they can be applied to marketing, including anchoring, familiarity and the paradox of choice.
Marketing trends
Facebook Algorithm: Seizing Referral Marketing Opportunities
Facebook’s latest algorithm changes, ‘the trust problem’ facing brands in the social media age — and the opportunity for referral marketing
Marketing trends
The impact of trust on the adoption of the Internet of Things (IOT)
The Internet of Things: Why privacy concerns are holding back the connected home consumer retail tide.
Marketing trends
Digital Wallets: Trust & Integration for Increased Adoption
Whilst digital wallets have gone mainstream in China via WeChat, they have yet to take off in the US and Europe. What could be the catalyst for global adoption?
Marketing trends
Unlocking the Power of AB Testing in Your Referral Marketing Strategy
A/B testing your referral programme can boost new customer acquisition by 10-30% and make your refer-a-friend scheme a key marketing channel.
Marketing trends
Pinterest: from laggard to Ecommerce marketing force
Is Pinterest becoming a new marketing force? We look at recent new features tapping into the social network’s latent potential for closer E-commerce integration
Marketing trends
The rise of Shoppable Marketing in the fashion sector
Unleash the potential of shoppable marketing. Discover Instagram's shoppable tags, Google's similar items, & clickable videos.
Marketing trends
WeChat: the most powerful end-to-end marketing channel on earth?
Discover the power of WeChat in China, offering a seamless customer experience with multiple functions and touchpoints controlled within one platform.
Marketing trends
Failing Traditional Channels: Embracing Trust Marketing
Trust in mainstream advertising is falling. At Marketing Week Live, we talked about how Trust Based Marketing & Word of Mouth is more effective and authentic.
Marketing trends
Chatbots: the future of marketing or the latest on-trend gimmick?
Chatbots that interact with customers in real-time by simulating authentic two-way conversations. A game-changer for e-commerce or a marketing gimmick?
Marketing trends
5 Trends of 2016 Pointing to the Importance of Trust Based Marketing
As consumer trust in traditional broadcast advertising has continued to diminish, this has been a breakthrough year for the phenomenon known as trust marketing.
Marketing trends
Ad Blocking: Navigating Barriers with Relevancy
Emergence of ad blocking means brands need to look beyond paid advertising. Via timely, relevant, personalised content & embracing the power of referrals.
Marketing trends
Australia - Retail Nirvana?
UK retailers are increasing their presence & investment in Australia through partnerships, online & local stores. Retailing in Australia - a golden opportunity?
Marketing trends
Escape from the seasonal discounting trap
Discount fatigue has set in. Is this the year to dial down discount culture? How to build brand trust with referral marketing and move past price wars.
Marketing trends
Seek out the Deal Seekers
Learn how to attract deal seekers effectively and convert them into loyal customers without compromising your brand value.