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The Untapped Power of Influencer Marketing (and How to Finally Scale it)
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
Marketing trends (3)
Marketing trends
5 ways the Coronavirus is changing business (for the better)
The Covid-19 pandemic has changed businesses and consumer buying habits. From going digital-first to building communities, here's how marketers can adapt.
Marketing trends
12 examples of brand marketing campaigns adapted to the Coronavirus
From refer-a-friend offers to out-of-home advertising, we explore how brands across sectors are increasing brand awareness and sales in the age of Covid-19.
Marketing trends
How Covid-19 is impacting fashion brands: a timeline
In March, retail sales dropped by 8.7%, the biggest loss on record. But online orders and referrals are rising as consumer appetite for fashion brands returns.
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Marketing trends
5 industries booming in sales & referrals during the Covid-19 pandemic
The Coronavirus pandemic isn't causing every business to suffer. For these 5 industries, it's increasing sales and revenue, supported by referral marketing.
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Marketing trends
Brands taking a positive approach to the Covid-19 pandemic
The Coronavirus crisis is challenging businesses to address marketing differently and focus on long-term brand building. Brewdog and Pret are good examples.
Marketing trends
2,000 Consumers Reveal Their Most Trusted Marketing Channels
See how likely customers are to recommend your brand. Our Customer Advocacy Report 2023 reveals trusted advertising sources, referrable business traits, & more.
Marketing trends
FAQs: Brexit and our Referral Platform
Gavin Walles, Head of Legal, answers frequently asked questions on Brexit and GDPR for UK and EU-based clients.
Press releases
Meet the people French consumers trust more than their partners
Our latest research into customer advocacy in France shows the real influencers on consumer buying decisions are those closer to home: our friends.
Marketing trends
How to make your brand part of the conversation in the digital age
Earlier this month, I presented on how brands can harness word of mouth to drive new customer acquisition at the Glossy Forum in New York.
Marketing trends
6 ways your business can reach Gen Z
Your marketing strategy likely includes millennials, but what about Gen Z? This demographic already has a buying power of $44bn. Here's how to engage them.
Marketing trends
TikTok: Users, Impact, and Sales Potential for Your Brand
Has your business discovered TikTok? Chances are it soon will. Here are 3 ways the social media video app can increase brand engagement and drive sales.
Marketing trends
3 trends transforming modern retail (and the brands getting it right)
How digitalisation, experiences and hyper-localisation trends are transforming the high street, with examples from Nike, Dr Martens and MADE.
Marketing trends
Virtual influencers: the next big marketing trend or latest gimmick?
Virtual influencers like Lil Miquela have millions of followers, but are they a lasting marketing strategy or a passing trend? Discover their rise right now!
Marketing trends
How experiential retail is reshaping the high street
Internet and eCommerce transformed retail, just as iTunes and Spotify revolutionized music. Similar disruption is reshaping the retail industry.
Marketing trends
The subscription economy: changing our relationships with brands
Subscription-based services and products are thriving globally, fueled by a diverse range of brands catering to media, food, apparel, and cosmetics.
Marketing trends
Reshaping Fashion: Ethical Consumer Trends Surging
Ethical fashion grows as consumers prioritize environmental concerns, fair trade, and animal welfare. Brands embracing these ideals earn loyalty.
Marketing trends
E-commerce Trends Set to Shape Retail Success in 2023
Stay ahead in e-commerce with upcoming trends. Embrace the evolving digital world and explore the latest developments shaping online shopping.
Marketing trends
Why having a compelling brand promise is key to customer loyalty
A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you.
Marketing trends
Micro influencers: Where should trust marketers stand?
Discover the power of micro-influencer marketing in building trust. Our research explores this hot topic & its potential for enhancing your brand's credibility.