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When barbecues and Sunday roast dinners are your most effective media channels

The most powerful marketing moments take place in our everyday conversations. Find out how to use these to your advantage with a data-driven Referral Engineering™ programme.

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Marketing trends (2)

Marketing trends

How consumers shop now: Q3 2021

We've looked at the data from 450+ brands to see how online orders and referrals for four different sectors performed in the third quarter of 2021.

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Referral marketing

You’re focusing on the wrong influencers. Here’s why.

Influencer marketing is big business. But are you focusing on the wrong influencers?

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Marketing trends

Want to boost sales and acquire loyal customers? Plan Black Friday now

Black Friday on 26th November 2021 will be almost entirely online. We share tips for retailers looking to boost their sales and customer acquisition.

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Marketing trends

How consumers shop now: Q2 2021

We’ve analysed online orders and referral data from 450+ brands across sectors to see how consumers shopped in Q2 2021 – and how they’ll shop in Q3. 

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Marketing trends

What can High Street retailers learn from fast-growing digital brands?

High Street multichannel retailers must figure out how to recover and compete with digitally native businesses. We explore how they can do it post-pandemic.

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Marketing trends

What can High Street retailers learn from digital brands?

High Street multichannel retailers must figure out how to recover and compete with digitally native businesses. We explore how they can do it post-pandemic.

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Marketing trends

Loyalty vs referral: real brand love happens in public, not private

Marketing goals for loyalty programmes are easily understood: prevent churn; increase frequency; drive sales. But how much loyalty do they really instil?

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Marketing trends

Life on the Digital High Street Blog

With the future of the High Street looking challenging, we dig out stories and lessons from traditional retailers adapting their way back to growth.

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Marketing trends

Apple’s tracking changes are here. Here's how to adapt your marketing strategy

From 26th April, all businesses must request user permission to access their unique identifier for advertisers (IDFA). Here's how marketers can adapt.

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