Closing the gap between new and loyal customers post-Covid

The global pandemic has rapidly accelerated declining consumer trust in brands. As people become increasingly conscious of brand values and spending money, taking a customer-centric approach to marketing has never been so important.


This marketing strategy will drive sales & business growth post-Covid

The marketing landscape is dramatically different to six months ago.

Budgets are frozen. Events are cancelled. Consumer behaviour has changed.


5 customer retention strategies to grow your business

It’s 5x more expensive to acquire new customers than to keep existing ones.

Increasing customer retention by 5% can increase company revenue by 25-95%.

Highly engaged customers spend 60% more per transaction.


5 ways the Coronavirus is changing business (for the better)

The Coronavirus has changed things. A lot of things.

In fact, many news headlines are claiming it’s changed our lives/ business/ [fill the blank] forever.


5 customer retention challenges facing every business marketer

In last week’s blog, we explained why customer retention is so important. But as every product and marketing professional knows all too well, encouraging customers to return is easier said than done.


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