Apple’s tracking changes are here. Here's how to adapt your marketing strategy

After almost a year of anticipation, Apple has implemented its advertising tracking changes. From 26th April, all businesses must request user permission to access their unique identifier for advertisers (IDFA).

How consumers shop now: Q1 2021

What a quarter. It’s been a year since the UK first went into lockdown. High street icon Topshop has closed its doors for good. We’re edging towards life post-lockdown (while reminding ourselves it’s data not dates that will get us to that pub garden).

5 industries (still) thriving in the Coronavirus lockdown

At the start of the pandemic, online orders rocketed for the industries improving life in lockdown. Almost one year on, we explore how these industries are faring now.

How to unlock more revenue, without more resource

As the pandemic rages on, it’s increasingly clear consumer behaviour has changed for good. Instead of going in-store, shoppers are going online. Often, they’re discovering new challenger brands that can fulfil their needs when their traditional go-tos are struggling.

5 ways to plan for marketing success in 2021

Over the past year, Covid has turned traditional marketing strategies on their head.

Brick-and-mortar stores have rapidly transitioned online. Multichannel retailers have prioritised ecommerce overnight. Pureplay online brands have struggled to fulfil soaring consumer demand. 

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