How to make your brand part of the conversation in the digital age

Earlier this month, I gave a presentation on how brands can harness word of mouth to drive new customer acquisition at the Glossy Forum in New York.

6 ways your business can reach Gen Z

It’s likely your marketing strategy considers how to engage millennial consumers, but does it include a focus on Gen Z? If not, it could be time to do so.

TikTok: what it is, who uses it and how it can drive sales for your brand

If excited chatter of social media app TikTok hasn’t yet reached you, it soon will.

Since launching in 2017, the social video app has racked up more than one billion downloads worldwide (full disclosure: two of those came from me and my 11 year old son). Last year, it beat the likes of Instagram and Snapchat to be the world’s fourth most downloaded app.

3 trends transforming modern retail (and the brands getting it right)

Picture your local high street. Okay, now picture it ten years ago.

It’s changed a lot, right?

Virtual influencers: the next big marketing trend or latest gimmick?

Believe it or not, virtual influencers are here and causing a stir. The likes of @LilMiquela, Shudhu and even KFC's Colonel Sanders are just some of the examples of CGI influencers gaining millions of followers and generating very real revenue and awareness for brands.

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