5 customer retention challenges facing every business marketer

In last week’s blog, we explained why customer retention is so important. But as every product and marketing professional knows all too well, encouraging customers to return is easier said than done.


Customer retention: what it is, why it matters and how to calculate it

Customer retention strategy. What do you think when you hear that phrase?


5 industries (still) thriving in the Coronavirus lockdown

Looking for the latest research into how the pandemic is impacting different sectors? Check out our guide to Marketing in a post-Covid world

At the start of April, we wrote about 5 industries booming in sales and referrals during the Covid-19 pandemic. It was reassuring to note that, despite so much uncertainty and bad news, some businesses were not only surviving, but thriving.


12 examples of brand marketing campaigns adapted to the Coronavirus

Life has changed rapidly over the past few months. We’ve gone from spending our days with colleagues, clients and, well, everyone, to considering the houseplant a close friend.

It's not just everyday life Covid-19 has turned upside down. The pandemic presents concerning implications for businesses and their marketing budgets. In the UK, the latter is declining at the fastest rate since the 2008/9 financial crisis.


How Covid-19 is impacting fashion brands: a timeline

Earlier this month, we revealed five industries booming in sales and referrals during the Coronavirus pandemic. Fashion wasn’t one of them. 

Last month, retail sales dropped by 8.7%, the biggest loss on record. But, as this piece explores, online buying and referral trends in this sector are picking up.


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