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The Untapped Power of Influencer Marketing (and How to Finally Scale it)
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
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Effective Media Channels: Barbecues & Sunday Roast Dinners
Leverage everyday conversations for powerful marketing moments. Discover the pros of a data-driven Ref Engineering™ program & how to use it to your advantage.
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How consumers shop now: Q3 2021
We've looked at the data from 450+ brands to see how online orders and referrals for four different sectors performed in the third quarter of 2021.
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You’re focusing on the wrong influencers. Here’s why.
Influencer marketing is big business. But are you focusing on the wrong influencers?
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Want to boost sales and acquire loyal customers? Plan Black Friday now
Black Friday on 26th November 2021 will be almost entirely online. We share tips for retailers looking to boost their sales and customer acquisition.
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How consumers shop now: Q2 2021
We’ve analysed online orders and referral data from 450+ brands across sectors to see how consumers shopped in Q2 2021 – and how they’ll shop in Q3.
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What can High Street retailers learn from fast-growing digital brands?
High Street multichannel retailers must figure out how to recover and compete with digitally native businesses. We explore how they can do it post-pandemic.
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Loyalty vs Referral: Real Brand Love Happens in Public, Not Private
Marketing goals for loyalty programmes are easily understood: prevent churn; increase frequency; drive sales. But how much loyalty do they really instil?
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Life on the Digital High Street Blog
With the future of the High Street looking challenging, we dig out stories and lessons from traditional retailers adapting their way back to growth.
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Adapting Your Marketing Strategy to Apple's Tracking Changes
From 26th April, all businesses must request user permission to access their unique identifier for advertisers (IDFA). Here's how marketers can adapt.
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How consumers shop now: Q1 2021
We’ve analysed online orders and referral data from 450+ brands across sectors to see how consumers shopped in Q1 2021 – and how they’ll shop in Q2.
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5 industries (still) thriving in the Coronavirus lockdown
As the Covid-19 pandemic continues, some sectors are driving more online sales and referrals than ever. We explore the industries thriving right now.
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How to unlock more revenue, without more resource
The pandemic has accelerated the shift to ecommerce and challenged many marketers to hit ambitious targets with limited resource. Here's how you can do it.
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5 ways to plan for marketing success in 2021
In 2020, Covid has taken traditional marketing strategies and turned them on their head. Here are 5 ways to plan for marketing success in 2021 (and beyond)
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4 ways direct-to-consumer brands can drive sustainable growth in 2021
Now mainstream in the ecommerce landscape, direct-to-consumer (D2C) brands must implement effective strategies to sustainably grow in 2021. Here's how they can
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How retailers can recreate the in-store customer experience online
Effective customer experience strategies have become crucial in the pandemic. With more consumers shopping online, here's how multichannel retailers can adapt.
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Pandemic Impact: 5 Online Sales-Driving Sectors
Shops reopening on 15th June hasn't impacted new customer acquistion and retention for multi-channel and ecommerce brands across sectors as you might expect
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Marketing in a post-Covid world: the Stay-at-Home Heroes
Demand for gifts, fashion and beauty brands soared in lockdown. Here's how these sectors are performing and adapting to consumer behaviour now.
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Marketing in a post-Covid world: the Nest-Builders
Demand for food & drink, health, and home & garden brands soared in lockdown. Here's how they're performing and adapting to consumer behaviour now.
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Closing the gap between new and loyal customers post-Covid
With the pandemic increasing ecommerce activity yet decreasing consumer trust, a customer-centric brand marketing strategy is now more important than ever.