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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

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Effective Media Channels: Barbecues & Sunday Roast Dinners

Leverage everyday conversations for powerful marketing moments. Discover the pros of a data-driven Ref Engineering™ program & how to use it to your advantage.

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Brand advocacy (2)

Seasonal promotions

How to drive record revenue for your business this festive season

Discover how your online or multichannel brand can drive sales, acquire new customers and generate record growth in the 2021 festive period with referral.

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Marketing trends

You’re focusing on the wrong influencers. Here’s why.

Influencer marketing is big business. But are you focusing on the wrong influencers?

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Brand advocacy

Name Share®: the most powerful method of referral marketing

Implementing name-sharing into your refer-a-friend programme can increase referrals by 30%. Here's why it's such a powerful feature.

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Seasonal promotions

Friendship Day: 75% Increase in New Customer Acquisition

We look at how brands ran referral campaigns for International Friendship Day to significantly increase their shares, orders, and customer acquisition.

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Seasonal promotions

How to increase sales for your brand this Valentine’s Day

Learn how brands across various sectors are leveraging the revenue potential of Valentine's Day, even if they don't fall into the traditional gifting industry.

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Brand advocacy

4 steps to optimising your referral customer journey

If your referrals aren’t converting into new customers, you’re missing out on revenue. Discover how to overcome this and acquire loyal customers.

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Marketing trends

How to unlock more revenue, without more resource

The pandemic has accelerated the shift to ecommerce and challenged many marketers to hit ambitious targets with limited resource. Here's how you can do it.

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Mention Me updates

10 highlights from the Mention Me Awards 2020

On 1st October, we hosted the Mention Me awards ceremony to celebrate the very best in referral marketing. Here are our favourite moments.

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Brand advocacy

8 A/B tests to optimise your referral marketing metrics

Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.

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