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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Brand advocacy (2)

Marketing trends

D2C: Why Brands Choose It and How Referral Marketing Helps

Discover how brands are embracing the direct-to-consumer model in the face of Amazon's dominance and how referral marketing can support their success.

Brand advocacy

6 conversion optimisation tips to make referral fly

Optimize your referral marketing landing pages with the LIFT model. Test each element to boost conversion rates and maximize results.

Brand advocacy

Infographic: Secrets of a referable brand

Infographic on the ingredients of a referable brand. Who do we trust most and what combination of brand values & offer is most likely to drive a recommendation.

Brand advocacy

Harnessing word of mouth for viral growth

We believe referral marketing is the most powerful form of marketing. Read our practical steps for putting together a successful referral marketing campaign.

Brand advocacy

FB's Algorithm Changes: Opportunity for Referral Marketers

Referral is driven by real conversations being shared organically via social channels. Facebooks algorithm puts authentic referrals above old-school paid media

Brand advocacy

Nudging to Success: Part 3 of the Referral Psychology Series

Explore why the science of influence is the most reliable referral conversion strategy there is. The topic is 'nudging' and how it can help you get referrals

Brand advocacy

How to build a brand without spending a fortune

What is the evolving future of brand marketing? Trusted recommendation and referral will be the brand building channel of the future.

Brand advocacy

Focusing on Referrals: The Glasses Direct Story

Learn how Glasses Direct has gone from strength to strength with Mention Me's referral marketing platform

Brand advocacy

Integrating Refer a Friend into your business

Discover effective ways to add a Refer-a-Friend program that drives growth and strengthens customer relationships in your business.

Brand advocacy

Refer-a-friend vouchers: why offer discounts on other sites?

Refer-a-friend vouchers can be a powerful way to get refer-a-friend to be more effective for an online business. Boost customer acquisition by up to 20%.

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