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The Untapped Power of Influencer Marketing (and How to Finally Scale it)
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
Latest posts
Marketing trends
Digital Wallets: Trust & Integration for Increased Adoption
Whilst digital wallets have gone mainstream in China via WeChat, they have yet to take off in the US and Europe. What could be the catalyst for global adoption?
Brand advocacy
Infographic: Secrets of a referable brand
Infographic on the ingredients of a referable brand. Who do we trust most and what combination of brand values & offer is most likely to drive a recommendation.
Brand advocacy
Psychology of Referral: Drivers for Your Advocacy Program
Explore the psychological drivers behind successful referrals, including social belonging, reciprocity, and trust, in our informative guide.
How referral is driving success for Zipcar
Zipcar have turned referral into a key marketing channel with their refer-a-friend programme powered by Mention Me. Read about their success in this case study.
Brand advocacy
Brand love: 5 sure fire ways you know you have a referrable brand
Whilst referral can work for most brands with an eye on product quality, customer service & price, these other factors take customer advocacy to another level.
Perfect Fit: Tailor-Made Referral Program for Schuh Footwear
Case study looking at how footwear retailer Schuh is harnessing customer advocacy with a referral programme powered by the Mention Me Software.
People
Insight into working for Mention Me as a Software Engineer
What's it like working for Mention Me? Find out with this post following the first 3 months in the job for Software Engineer Matt.
Benefit magnify their customer love with referrals
Why Benefits Cosmetics turned to referral marketing to harness their customers love for the brand, and drive new customer acquisition.
Marketing trends
Unlocking the Power of AB Testing in Your Referral Marketing Strategy
A/B testing your referral programme can boost new customer acquisition by 10-30% and make your refer-a-friend scheme a key marketing channel.