Choose another country or region to see content specific to your location.

Request a Demo

Benefit magnify their customer love with referrals

Angela Southall
By Angela Southall — November 1, 2017 -

Benefit Cosmetics has grown from a single make up shop “The Face Place” in 1976 to a global cosmetics brand. Their growth has been fuelled by a love of the fun, tongue-in cheek approach to a sector which can often take itself too seriously.

With such loyal customers, referral marketing was an obvious way to harness this advocacy to drive new customer acquisition.

Benefit referral offer

Utilising the Mention Me platform, Benefit have turned referral into a new marketing channel with some great results. 

Benefit's CRM Manager commented:

"We’ve been really impressed by the AB testing functionality available with the Mention Me platform. It’s enabled us to test a variety of gifts and samples as rewards to find which ones resonate best with our customers"

Download the Benefit case study to find out:

  • Why referred customers are particularly valuable
  • How AB testing has driven significant improvements to the programme
  • How Benefit has increased its brand share rate

Download Benefit Case Study

You might also enjoy

Loyalty -

Read time: 5 mins

Elevate Your Customer Loyalty Strategy with Data-Driven Advocacy

Explore how data-driven customer advocacy can transform your brand's customer loyalty strategy through analyzing customer sentiments

Customer Advocacy in Non-alcoholic drinks brands
Customer advocacy -

Read time: 5 minutes

How Non-Alcoholic Drinks Brands are Raising the Bar Through Customer Advocacy

Discover why the non-alcoholic drinks sector is ripe for advocacy and how brands are leveraging customer advocacy marketing to innovate and grow.

customer loyalty
Loyalty -

Read time: 4 mins

How Customer Advocacy Nurtures Brand Loyalty

Explore how customer advocacy builds brand loyalty. Uncover the transformative power of personalised experiences and customer insights, and delve into the stages of a successful advocacy marketing journey with Mention Me.

Stay in the know

Subscribe to our blog and get monthly emails packed full of the latest marketing trends and tips