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Benefit magnify their customer love with referrals

Angela Southall
By Angela Southall — November 1, 2017

Benefit Cosmetics has grown from a single make up shop “The Face Place” in 1976 to a global cosmetics brand. Their growth has been fuelled by a love of the fun, tongue-in cheek approach to a sector which can often take itself too seriously.

With such loyal customers, referral marketing was an obvious way to harness this advocacy to drive new customer acquisition.

Benefit referral offer

Utilising the Mention Me platform, Benefit have turned referral into a new marketing channel with some great results. 

Benefit's CRM Manager commented:

"We’ve been really impressed by the AB testing functionality available with the Mention Me platform. It’s enabled us to test a variety of gifts and samples as rewards to find which ones resonate best with our customers"

Download the Benefit case study to find out:

  • Why referred customers are particularly valuable
  • How AB testing has driven significant improvements to the programme
  • How Benefit has increased its brand share rate

Download Benefit Case Study

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The A-Z of Referral Marketing: A is for Acquisition

In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).

At Mention Me, we’re often asked:

“Are the referrals that you deliver truly incremental?”

The short answer is yes—but it’s difficult to measure precisely. And beyond driving new customer acquisitions, referrals bring long-term value to your business as well.

Understanding Attribution & Incrementality in Referral Marketing

Read our paper to fully understand attribution & incrementality in referral marketing.

What’s new from Mention Me in 2024? Check out our latest innovations and improvements — all designed to help you maximise your referral programme and drive optimisations across your wider marketing strategy.

Here’s your sneak peek…

Mention Me Product Highlights 2024

Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.

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