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Celebrating Pride month 2020
Mentioneers reveal how they're celebrating Pride in June 2020, why the occasion matters, and their advice for supporting the LGBTQ+ community.
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Marketing trends
Closing the gap between new and loyal customers post-Covid
With the pandemic increasing ecommerce activity yet decreasing consumer trust, a customer-centric brand marketing strategy is now more important than ever.
Black Lives Matter
We're committed to supporting the fight against the systemic, structural and entrenched racism in our societies. Here are the actions we're taking.
Marketing trends
This marketing strategy will drive sales & business growth post-Covid
In this new marketing landscape, businesses should shift attention away from digital marketing channels to engaging customers to drive revenue and growth.
5 customer retention strategies to grow your business
In a post-COVID world, loyal customers are essential for business success. Discover 5 customer retention strategies to reduce marketing costs & drive growth.
Marketing trends
5 ways the Coronavirus is changing business (for the better)
The Covid-19 pandemic has changed businesses and consumer buying habits. From going digital-first to building communities, here's how marketers can adapt.
Customer retention: what it is, why it matters and how to calculate it
Customer retention matters just as much as new customer acquisition. Here's why it's time to prioritise existing customers in your business strategy.
Marketing trends
12 examples of brand marketing campaigns adapted to the Coronavirus
From refer-a-friend offers to out-of-home advertising, we explore how brands across sectors are increasing brand awareness and sales in the age of Covid-19.
Marketing trends
How Covid-19 is impacting fashion brands: a timeline
In March, retail sales dropped by 8.7%, the biggest loss on record. But online orders and referrals are rising as consumer appetite for fashion brands returns.
How referral delivers new customers to children's brand Muddy Puddles
Muddy Puddles' Marketing Director on how its refer-a-friend programme increases core metrics, during the Coronavirus pandemic and beyond.