News & views

Over the past year, Covid has turned traditional marketing strategies on their head.

Brick-and-mortar stores have rapidly transitioned online. Multichannel retailers have prioritised ecommerce overnight. Pureplay online brands have struggled to fulfil soaring consumer demand. 

Andy Cockburn and Tim Boughton reveal their inspiration for Mention Me, how things have changed, and their plans for the future.

On 1st October, we hosted our first ever virtual Mention Me awards ceremony. It was a brilliant event, packed full of fun facts, outstanding referral marketing campaigns, and even some surprise prizes. Here are our favourite moments from the ceremony.

Did you know that two-thirds of a company’s profit relies on effectively engaging customers?

Customer engagement isn’t a fluffy marketing term. It’s a strategy proven to grow business and increase long-term revenue. As well as boosting your profit margins, engaging your customers could reduce churn rate and increase customer revenue by an average of 23%.

And that's before considering the impact of the pandemic. 

Did you know that two-thirds of a company’s profit relies on effectively engaging customers?

Customer engagement isn’t a fluffy marketing term. It’s a strategy proven to grow business and increase long-term revenue. As well as boosting your profit margins, engaging your customers could reduce churn rate and increase customer revenue by an average of 23%.

And that's before considering the impact of the pandemic.