News & views

Why aren’t people responding to your adverts any more? 

That’s a question increasingly troubling marketers who are ploughing more and more money into digital marketing channels and getting ever-diminishing returns.

At risk of jinxing it all, the third quarter of 2021 has felt almost like pre-pandemic times. We’ve watched celebrities walk the red carpet, danced with arms around friends at festivals, and hopped on planes for summer getaways (albeit ones punctuated by regular PCR testing).

We all like things to be fast and easy; referring friends is no exception. Even when there's a tempting incentive up for grabs.

Making it straightforward for customers to share your brand – and for their friends to act on the recommendation – underpins a successful referral programme. That's what makes Name Share™ so effective.

Black Friday had to move online in 2020, thanks to restrictions we’ve (hopefully) seen the end of in 2021. While we’re now seeing a return to some kind of normality, this year’s retail event on 26th November looks set to be another day dominated by virtual shopping.

Mention Me today announced that its referral marketing solution is now available on SAP^® Store, the digital marketplace for SAP and partner offerings. The solution integrates with the SAP^® Emarsys^® Customer Engagement solution and turns customers into effective marketers with Referral Engineering, Mention Me’s system to increase customer acquisition.