Sophia King

Recent Posts

Will referral marketing work for your brand? Answer these 7 questions

You’ve heard great things about referral marketing. You know it increases new customer acquisition by 10-30%; that referred customers spend 10-25% more on their first purchase; and that these customers are three times more likely to become referrers themselves. 


2,000 consumers reveal their most (and least) trusted marketing channels

"What makes you likely to recommend a brand?"

We recently asked UK consumers that very question (and nine others). 

Then we took their answers - some expected, others more surprising - analysed them, and created this, our Customer Advocacy Research Report 2020.


The F word: why consumers can’t stop talking about finance brands

Forget the stereotype of Brits squirming at the idea of talking about money.

Turns out, consumers love to talk about the finance brands getting it right (and wrong).


How challenger brands disrupt with referral marketing

Remember the first time you heard of Uber? 

You probably had no idea what it was. But before long it seemed to come up in almost every conversation.

Next thing you know, you’re talking about Uber-ing places and can’t remember how you ever got anywhere without it.

That’s how powerful word of mouth is. 


6 mistakes killing your referral marketing programme

For years, we’ve shouted about one thing.

We’ve written blogs and guides on it, hosted events explaining it, even won awards celebrating it. 

You’ve guessed it. We’re talking about referral marketing.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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