Did you know that two-thirds of a company’s profit relies on effectively engaging customers?
Customer engagement isn’t a fluffy marketing term. It’s a strategy proven to grow business and increase long-term revenue. As well as boosting your profit margins, engaging your customers could reduce churn rate and increase customer revenue by an average of 23%.
And that's before considering the impact of the pandemic.
At the start of this year, most brands were steadily chugging along the track of business growth.
Then Covid hit and, almost overnight, sent some hurtling up a vertiginous track at lightning speed.
We all like things to be fast and easy; referring friends is no exception. Even when there's a tempting incentive up for grabs.
Making it straightforward for customers to share your brand – and for their friends to act on the recommendation – underpins a successful referral programme. That's what makes name-sharing so effective.
68% of consumers have recommended a brand in the past 6 months. But that doesn’t necessarily include your brand – even if your customers love your products and service.
And there's a simple reason why.
It's Pride month: a time dedicated to celebrating LGBTQ+ communities around the world.
While this month won't feature the vibrant and colourful parades typically associated with Pride, that won't make celebrations any less special. At Mention Me, we've shared stories of inspirational figures, held a (remote) Pride pub quiz and donned our favourite rainbow outfits.
Here's how Mentioneers are marking the occasion, why it matters and their advice for supporting the LGBTQ+ community.
