How SPOKE uses referral data to supercharge paid social
SPOKE, the menswear retailer, boosts paid social performance using first-party referral data. Discover their success in driving conversions and lowering CPA.
Sophia King
Author
Latest posts
Press releases
MarTech's Mention Me Raises $25M in Series B Funding
The customer advocacy platform will use the funding to fuel international expansion and product development.
Press releases
Bloom & Wild: 250K Bouquets Sold via Customer Referrals
Find out how online florist Bloom & Wild has accelerated growth through customer recommendations.
Customer advocacy
Marketers, bookmark this: the Glossary of Referral Engineering®
Learn the terms of Referral Engineering™ and see you how they fit together to create a high-performing marketing channel (without a big budget).
Customer advocacy
Referral Intelligence®: Actionable Customer Insights
Distrust towards advertising hinders high-performance data. Unlock the power of untapped first-party data for exceptional marketing performance.
Press releases
Bought By Many' Unveils SaaS Tool for Bonus Referrals
Pet insurer Bought By Many has used name-sharing to doubled its volume of social shares - and sales from its referral scheme have quadrupled in 12 months.
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Marketing trends
Want to boost sales and acquire loyal customers? Plan Black Friday now
Black Friday on 26th November 2021 will be almost entirely online. We share tips for retailers looking to boost their sales and customer acquisition.
Mention Me updates
Press Release: Mention Me Now Available on SAP® Store
Mention Me's referral marketing solution is now available on SAP® Store, the digital marketplace for SAP and partner offerings.
Press releases
Lockdown Exit: Referral Boost for Home & Garden Retailers
Customer referrals drive activity across retail sectors, with Gifts and Occasions retailers seeing biggest overall increases for the quarter.
Mention Me updates
Mention Me Joins SAP.iO's Consumer Engagement Accelerator
Mention Me joins SAP’s equity-free accelerator program facilitated by SAP.iO FoundryTel Aviv in collaboration with Publicis Sapient.
Marketing trends
How consumers shop now: Q1 2021
We’ve analysed online orders and referral data from 450+ brands across sectors to see how consumers shopped in Q1 2021 – and how they’ll shop in Q2.
Mention Me updates
Press release: Mark Choueke and Natalie Barrie join Mention Me
Mark Choueke and Natalie Barrie join Mention Me as Marketing Director and Head of Sales.
Marketing trends
5 industries (still) thriving in the Coronavirus lockdown
As the Covid-19 pandemic continues, some sectors are driving more online sales and referrals than ever. We explore the industries thriving right now.
Seasonal promotions
How to increase sales for your brand this Valentine’s Day
Learn how brands across various sectors are leveraging the revenue potential of Valentine's Day, even if they don't fall into the traditional gifting industry.
Mention Me updates
Q&A with Mention Me's co-founders
Co-founders Andy Cockburn and Tim Boughton reveal their inspiration for Mention Me, how things have changed, and their plans for the future.
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Brand advocacy
10 highlights from the Mention Me Awards 2020
On 1st October, we hosted the Mention Me awards ceremony to celebrate the very best in referral marketing. Here are our favourite moments.
Marketing trends
Pandemic Impact: 5 Online Sales-Driving Sectors
Shops reopening on 15th June hasn't impacted new customer acquistion and retention for multi-channel and ecommerce brands across sectors as you might expect
Customer retention: what it is, why it matters and how to calculate it
Customer retention matters just as much as new customer acquisition. Here's why it's time to prioritise existing customers in your business strategy.
Marketing trends
12 examples of brand marketing campaigns adapted to the Coronavirus
From refer-a-friend offers to out-of-home advertising, we explore how brands across sectors are increasing brand awareness and sales in the age of Covid-19.
Marketing trends
How Covid-19 is impacting fashion brands: a timeline
In March, retail sales dropped by 8.7%, the biggest loss on record. But online orders and referrals are rising as consumer appetite for fashion brands returns.