A guide to effective customer engagement (with real brand examples)

Did you know that two-thirds of a company’s profit relies on effectively engaging customers?

Customer engagement isn’t a fluffy marketing term. It’s a strategy proven to grow business and increase long-term revenue. As well as boosting your profit margins, engaging your customers could reduce churn rate and increase customer revenue by an average of 23%.

And that's before considering the impact of the pandemic. 


5 sectors driving online sales in the pandemic (even now shops are open)

At the start of this year, most brands were steadily chugging along the track of business growth.

Then Covid hit and, almost overnight, sent some hurtling up a vertiginous track at lightning speed.


Marketing in a post-Covid world: the Stay-at-Home Heroes

In our first blog in this series, we wrote about how Nest-Builder brands surged in online orders and referrals when the world entered lockdown. This week, we're exploring the brands consumers turned to once they'd stocked up on the essentials: the Stay-at-Home Heroes.


Marketing in a post-Covid world: the Nest-Builders

In late March and early April, demand for the food and drink, health, and home and garden industries soared. Three months on, we explore how these brands continue to perform and adapt to changing consumer behaviour.


Closing the gap between new and loyal customers post-Covid

The global pandemic has rapidly accelerated declining consumer trust in brands. As people become increasingly conscious of brand values and spending money, taking a customer-centric approach to marketing has never been so important.


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