Want to boost sales and acquire loyal customers? Plan Black Friday now

Black Friday had to move online in 2020, thanks to restrictions we’ve (hopefully) seen the end of in 2021. While we’re now seeing a return to some kind of normality, this year’s retail event on 26th November looks set to be another day dominated by virtual shopping.


How consumers shop now: Q2 2021

A fair bit has changed since we wrote about how consumers shopped in the first quarter of this year. Non-essential shops have opened their doors once more (this time, hopefully, for good). We’ve welcomed friends into our homes with long-awaited hugs. Some of us have even managed to squeeze in a holiday to a green-listed country.


What can High Street retailers learn from fast-growing digital brands?

This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.

A couple of decades ago, a flagship store on a prestigious High Street was the ultimate status symbol for a retail brand. Shoppers would flock to marvel at extravagant window displays and spend whole afternoons browsing what the retail giants had to offer. The way we shop now, online, was a concept on par with humanlike robots and flying cars.


What can High Street retailers learn from digital brands?

This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.

A couple of decades ago, a flagship store on a prestigious High Street was the ultimate status symbol for a retail brand. Shoppers would flock to marvel at extravagant window displays and spend whole afternoons browsing what the retail giants had to offer. The way we shop now, online, was a concept on par with humanlike robots and flying cars.


Loyalty vs referral: real brand love happens in public, not private

This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.

Some years ago, when I was editor of Marketing Week magazine in the UK, I hosted a conference for CRM professionals.


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