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5 tips to build customer advocacy into your Black Friday marketing
Get 5 tips on integrating referral marketing into seasonal plans to drive advocacy and repeat purchases during Black Friday & Cyber Monday.
Latest posts
Marketing trends
Micro influencers: Where should trust marketers stand?
Discover the power of micro-influencer marketing in building trust. Our research explores this hot topic & its potential for enhancing your brand's credibility.
Brand advocacy
Adding Spice to Referrals in Banking & Financial Services
In the crowded landscape of financial services, just having a referral program is not enough. We share the best practises to make referral a differentiator.
Seasonal promotions
Black Friday plus Referrals = more than a one day sales boost
Referral marketing for Black Friday generates longer term returns. Referrals reward genuine loyalty & enable Black Friday messaging which cuts through the noise
Brand advocacy
Building emotion into your marketing
National Lottery's emotional marketing campaign turns customers into advocates. Apply this strategy to referral marketing for customer acquisition and advocacy.
Marketing trends
Push vs. Pull Marketing: The Trust Race [Infographic]
Discover how consumers prefer to explore new brands in our new infographic. Research shows that pull media is preferred over push media.
Marketing trends
D2C: Why Brands Choose It and How Referral Marketing Helps
Discover how brands are embracing the direct-to-consumer model in the face of Amazon's dominance and how referral marketing can support their success.
Marketing trends
Trust on Social: Creating Personal Connections Fake News
Research by Mention Me: Social media, despite fake news and privacy concerns, remains a vital source of news, leveraging personal connections.
Brand advocacy
6 conversion optimisation tips to make referral fly
Optimize your referral marketing landing pages with the LIFT model. Test each element to boost conversion rates and maximize results.
Sharing big ideas in the Big Apple
Highlights of Mention Me's referral marketing breakfast in NY: insights from fashion & homeware brands on refer-a-friend best practices. Download the slides!