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The Untapped Power of Influencer Marketing (and How to Finally Scale it)
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
Brand advocacy
Brand advocacy
Why Referrals are Important: The Psychology Behind Customer Recommendations
To optimize referral psychology, don't just offer financial incentives. Recognize the impact of social rewards in your referral marketing strategy.
Brand advocacy
Why a Customer Referral Scheme Should Be a Key Part of Your Marketing Strategy
Consumers believe recommendations from friends and family over all forms of advertising, so a referral program will capitalise on this sales opportunity.
Brand advocacy
8 A/B Tests to Optimise Your Referral Marketing Metrics in 2025
Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.
Brand advocacy
Missing Out on Customer Advocates? Join 77% of Brands (Clone)
Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.
Brand advocacy
Gamified Referral Program: Do's and Don'ts
What does gamification mean in the context of referrals? Why AB testing might be better than gamification to increase customer acquisition via refer-a-friend.
Brand advocacy
Referral Customer Journey Optimization: 4 Steps to Succeed
If your referrals aren’t converting into new customers, you’re missing out on revenue. Discover how referral customer journey optimization can help you overcome this challenge and acquire loyal customers.
Brand advocacy
The Psychology of Referral: Cialdini’s 6 Weapons of Influence
Read Cialdini's six weapons of influence in successful referral marketing toolkit and how the psychology of referral increases conversion.
Brand advocacy
12 ways to smash targets in 2025 through referral marketing
From new customer acquisition to extending lifetime value, discover how referral marketing can help achieve your key business goals for 2025.
Marketing trends
Grow your customer base sustainably (in more ways than one)
In 2021, it's more important than ever to shout about your environmental and ethical practices. Find out how your brand can do it through referral.
Seasonal promotions
Friendship Day: The Next Consumer Retail Calendar Sensation
Putting your happy customers at the centre of your marketing strategy has never made more sense. Is it time your brand embraced the power of friendship?
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Brand advocacy
The 5-star opportunity you’re missing with positive reviews
If you've got happy customers leaving reviews on your website, leverage this fandom with a referral programme to drive powerful brand advocacy.
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Mention Me updates
Turn more customers into fans (while driving the next best action)
Enhance drives more value from every customer, wherever they are in their lifecycle — majorly accelerating customer acquisition and engagement.
Press releases
Bloom & Wild: 250K Bouquets Sold via Customer Referrals
Find out how online florist Bloom & Wild has accelerated growth through customer recommendations.
Marketing trends
Seven of the best brand campaigns in 2021
It's been another busy year, and marketers have been hard at work executing some stellar brand campaigns. Here are 7 of our favourites from 2021.
Brand advocacy
Bloom & Wild Exceptional £17m Sales via Referral Marketing
Lindsay Newell, Head of UK Marketing at Bloom & Wild, discusses how Referral Engineering™ acquires new, quality customers with high lifetime value (LTV).
Marketing trends
Referral Engineering: Turning Customers into Brand Advocates
Discover the data-driven approach to referral marketing that turns your most loyal customers (and their friends) into your biggest cheerleaders.
Marketing trends
Effective Media Channels: Barbecues & Sunday Roast Dinners
Leverage everyday conversations for powerful marketing moments. Discover the pros of a data-driven Ref Engineering™ program & how to use it to your advantage.
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Seasonal promotions
How to drive record revenue for your business this festive season
Discover how your online or multichannel brand can drive sales, acquire new customers and generate record growth in the 2021 festive period with referral.
Marketing trends
You’re focusing on the wrong influencers. Here’s why.
Influencer marketing is big business. But are you focusing on the wrong influencers?