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Pinterest: from laggard to Ecommerce marketing force
Is Pinterest becoming a new marketing force? We look at recent new features tapping into the social network’s latent potential for closer E-commerce integration
Marketing trends (8)
Marketing trends
The rise of Shoppable Marketing in the fashion sector
Unleash the potential of shoppable marketing. Discover Instagram's shoppable tags, Google's similar items, & clickable videos.
Marketing trends
WeChat: the most powerful end-to-end marketing channel on earth?
Discover the power of WeChat in China, offering a seamless customer experience with multiple functions and touchpoints controlled within one platform.
Marketing trends
Failing Traditional Channels: Embracing Trust Marketing
Trust in mainstream advertising is falling. At Marketing Week Live, we talked about how Trust Based Marketing & Word of Mouth is more effective and authentic.
Marketing trends
Chatbots: the future of marketing or the latest on-trend gimmick?
Chatbots that interact with customers in real-time by simulating authentic two-way conversations. A game-changer for e-commerce or a marketing gimmick?
Marketing trends
5 Trends of 2016 Pointing to the Importance of Trust Based Marketing
As consumer trust in traditional broadcast advertising has continued to diminish, this has been a breakthrough year for the phenomenon known as trust marketing.
Marketing trends
Ad Blocking: Navigating Barriers with Relevancy
Emergence of ad blocking means brands need to look beyond paid advertising. Via timely, relevant, personalised content & embracing the power of referrals.
Marketing trends
Australia - Retail Nirvana?
UK retailers are increasing their presence & investment in Australia through partnerships, online & local stores. Retailing in Australia - a golden opportunity?
Marketing trends
Digital Network Marketing: Affiliates, Influencers & Referrers
Affiliate, influencer & referral marketing epitomise a new form of digital marketing. A means of connecting, engaging &building meaningful relationships.
Marketing trends
Escape from the seasonal discounting trap
Discount fatigue has set in. Is this the year to dial down discount culture? How to build brand trust with referral marketing and move past price wars.