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How Referrals Capture the Love of Homeware Brands
Referrals in the homeware market: Our report looks at trends and case studies demonstrating how homeware retailers can capture customer advocacy to drive sales.
Brand advocacy (6)
Brand advocacy
Referral Success Guide for Children's Retailers
For baby & children's ecommerce brands, peer to peer recommendations are key to generating trust & authority. Download our guide to referrals in this sector.
Brand advocacy
Harnessing word of mouth for viral growth
We believe referral marketing is the most powerful form of marketing. Read our practical steps for putting together a successful referral marketing campaign.
Brand advocacy
FB's Algorithm Changes: Opportunity for Referral Marketers
Referral is driven by real conversations being shared organically via social channels. Facebooks algorithm puts authentic referrals above old-school paid media
Brand advocacy
A new breed of pet owners - why trust & advocacy matter
Owners treat pets as members of the family & use word of mouth to establish trust in pet brands. This offers marketers opportunities to build on brand advocacy
Brand advocacy
3 Key Takeaways for Referral Marketing for Family Days Out
Parenting networks can be a key source of ideas for family days out. So referral can drive customer acquisition for businesses in the family leisure sector.
Brand advocacy
Dark Social: Referral Mystery or Star Wars Convention?
Dark social is any social traffic which is not attributable to a known source. Growth in messenger apps has led to more traffic being attributed to dark social.
Brand advocacy
Moments of Truth
The customer journey is defined by two moments of truth. AB testing can ensure your referral program navigates these final two hurdles on the path to purchase.
Brand advocacy
Nudging to Success: Part 3 of the Referral Psychology Series
Explore why the science of influence is the most reliable referral conversion strategy there is. The topic is 'nudging' and how it can help you get referrals
Brand advocacy
Can referrals work in an omni-channel environment?
Referral is great way to become part of the customer conversation. Name sharing enables this wherever they are happening; great for Omni-channel retailers.