To optimize referral psychology, don't just offer financial incentives. Recognize the impact of social rewards in your referral marketing strategy.
Consumers believe recommendations from friends and family over all forms of advertising, so a referral program will capitalise on this sales opportunity.
Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.
Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.
What does gamification mean in the context of referrals? Why AB testing might be better than gamification to increase customer acquisition via refer-a-friend.
If your referrals aren’t converting into new customers, you’re missing out on revenue. Discover how referral customer journey optimization can help you overcome this challenge and acquire loyal customers.
Read Cialdini's six weapons of influence in successful referral marketing toolkit and how the psychology of referral increases conversion.
From new customer acquisition to extending lifetime value, discover how referral marketing can help achieve your key business goals for 2025.
In 2021, it's more important than ever to shout about your environmental and ethical practices. Find out how your brand can do it through referral.
Putting your happy customers at the centre of your marketing strategy has never made more sense. Is it time your brand embraced the power of friendship?
Find out how online florist Bloom & Wild has accelerated growth through customer recommendations.
It's been another busy year, and marketers have been hard at work executing some stellar brand campaigns. Here are 7 of our favourites from 2021.
We look at how brands ran referral campaigns for International Friendship Day to significantly increase their shares, orders, and customer acquisition.
Learn how brands across various sectors are leveraging the revenue potential of Valentine's Day, even if they don't fall into the traditional gifting industry.
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On 1st October, we hosted the Mention Me awards ceremony to celebrate the very best in referral marketing. Here are our favourite moments.
Learn how eco-friendly challenger brands use referral marketing to boost customer acquisition, loyalty, and brand advocacy for sustainable growth.
Refer-a-friend should form a key part of your marketing plan. Referred customers are often more valuable than those acquired via other sources with higher LTV.
Referral can drive new customer acquisition, increase lifetime value and get people talking about your brand. But the truth is, it doesn't always work.
Travel brands face the challenge of standing out in a competitive market. Discover how to capture customers' attention and become their top choice in our guide.
