FEATURED
Referral Psychology: What Really Motivates Customers to Refer a Friend
To optimize referral psychology, don't just offer financial incentives. Recognize the impact of social rewards in your referral marketing strategy.
Brand advocacy
Brand advocacy
Gamified Referral Program: Do's and Don'ts
What does gamification mean in the context of referrals? Why AB testing might be better than gamification to increase customer acquisition via refer-a-friend.
Brand advocacy
Referral Customer Journey Optimization: 4 Steps to Succeed
If your referrals aren’t converting into new customers, you’re missing out on revenue. Discover how referral customer journey optimization can help you overcome this challenge and acquire loyal customers.
Brand advocacy
7 A/B Tests to Optimise Your Referral Marketing Metrics in 2025
Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.
Brand advocacy
The Psychology of Referral: Cialdini’s 6 Weapons of Influence
Read the 6 weapons of Cialdini's influence in every successful referral marketing toolkit; how psychology of persuasion increases referral campaign conversion.
Brand advocacy
12 ways to smash targets in 2025 through referral marketing
From new customer acquisition to extending lifetime value, discover how referral marketing can help achieve your key business goals for 2025.
Marketing trends
Grow your customer base sustainably (in more ways than one)
In 2021, it's more important than ever to shout about your environmental and ethical practices. Find out how your brand can do it through referral.
Seasonal promotions
Friendship Day: The Next Consumer Retail Calendar Sensation
Putting your happy customers at the centre of your marketing strategy has never made more sense. Is it time your brand embraced the power of friendship?
Brand advocacy
The 5-star opportunity you’re missing with positive reviews
If you've got happy customers leaving reviews on your website, leverage this fandom with a referral programme to drive powerful brand advocacy.
Mention Me updates
Turn more customers into fans (while driving the next best action)
Enhance drives more value from every customer, wherever they are in their lifecycle — majorly accelerating customer acquisition and engagement.