FEATURED
The Untapped Power of Influencer Marketing (and How to Finally Scale it)
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
Latest posts
Viral Coefficient: Formula & Examples
Learn the viral coefficient formula, calculation steps, key metrics, benchmarks, and strategies to boost virality and maximize growth through referrals.
Customer Connect Recap: Accelerating Growth over Coffee
Read about Mention Me's Customer Connect workshop at Fora, King's Cross, helping clients accelerate growth through referral.
Rise and Refer Recap: Q1 2025
Read our summary of Rise and Refer Q1, complete with stats, quotes and first-hand storytelling.
Customer advocacy
The A-Z of Referral Marketing: A is for Acquisition
In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).
Understanding Attribution & Incrementality in Referral Marketing
Read our paper to fully understand attribution & incrementality in referral marketing.
Mention Me Product Highlights 2024
Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.
Referral marketing
The Most Important A/B Tests to Run in 2025: Our Research Revealed
We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.
Retention
The Top 10 Customer Retention Metrics for 2025
Explore the best customer retention metrics to help your brand retain your most valuable customers in 2025 and beyond.
Referral marketing
Discount Pricing Strategy: To Discount or Not to Discount?
Discover strategic discounting tactics for 2025, including psychological triggers, discount types, optimization tips, and how to protect your brand while boosting conversions.