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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

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A guide to effective customer engagement (with real brand examples)

Covid has made customer engagement even more crucial for long-term revenue. Here's what it is, why it's important, and 8 tactics for marketing success.

Latest posts

Marketing trends

Pandemic Impact: 5 Online Sales-Driving Sectors

Shops reopening on 15th June hasn't impacted new customer acquistion and retention for multi-channel and ecommerce brands across sectors as you might expect

Brand advocacy

This one change will dramatically increase referrals to your brand

68% of consumers have recommended a brand in the past 6 months. But that might not include you – even if your customers love your products. Here's why.

Mention Me updates

Celebrating Pride month 2020

Mentioneers reveal how they're celebrating Pride in June 2020, why the occasion matters, and their advice for supporting the LGBTQ+ community.

5 customer retention strategies to grow your business

In a post-COVID world, loyal customers are essential for business success. Discover 5 customer retention strategies to reduce marketing costs & drive growth.

Marketing trends

5 ways the Coronavirus is changing business (for the better)

The Covid-19 pandemic has changed businesses and consumer buying habits. From going digital-first to building communities, here's how marketers can adapt.

Customer retention: what it is, why it matters and how to calculate it

Customer retention matters just as much as new customer acquisition. Here's why it's time to prioritise existing customers in your business strategy.

Marketing trends

12 examples of brand marketing campaigns adapted to the Coronavirus

From refer-a-friend offers to out-of-home advertising, we explore how brands across sectors are increasing brand awareness and sales in the age of Covid-19.

Marketing trends

How Covid-19 is impacting fashion brands: a timeline

In March, retail sales dropped by 8.7%, the biggest loss on record. But online orders and referrals are rising as consumer appetite for fashion brands returns.

How referral delivers new customers to children's brand Muddy Puddles

Muddy Puddles' Marketing Director on how its refer-a-friend programme increases core metrics, during the Coronavirus pandemic and beyond.

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