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Investing marketing budget wisely and giving your customers genuine value is critical to making this Black Friday a success. Here's how to do it.
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Black Friday 2022 is the perfect chance to prove to your customers why your brand is worthy of their cash — and to encourage them to return after the event.
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Wandering the massive floor at VivaTech in Paris two weeks ago required a self-imposed cognitive dissonance; a healthy dose of denial.
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Leverage everyday conversations for powerful marketing moments. Discover the pros of a data-driven Ref Engineering™ program & how to use it to your advantage.
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Mention Me delivers £1bn revenue to clients and hits 20 million shares milestones.
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Black Friday deals drive more retail sales every year, but November 26th 2021 may mark the beginning of a new shift for consumers and retailers.
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Marketing goals for loyalty programmes are easily understood: prevent churn; increase frequency; drive sales. But how much loyalty do they really instil?
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With the future of the High Street looking challenging, we dig out stories and lessons from traditional retailers adapting their way back to growth.
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