Failing Traditional Channels: Embracing Trust Marketing
By Angela Southall — March 16, 2017
Last week, we had an enjoyable two days at Marketing Week Live, chatting to lots of exciting brands about how to harness and transform customer advocacy into new customer acquisition.
Our CEO, Andy Cockburn, took to the stage to talk about using word-of-mouth and trust marketing to build brand engagement.
With an increasing proliferation of advertising messages and trust in mainstream marketing channels at an all-time low, brands are turning to new approaches to cut though the noise.
Sound familiar?
If your traditional sources of customer acquisition are failing to deliver, take a look at our full slide deck via the button below to discover how refer-a-friend could become your most effective marketing channel.
Customer Acquisition and Retention: Which Drives Growth?
Customer acquisition and retention work together through advocacy. Learn why retention costs less, delivers higher ROI, and turns loyal customers into growth engines.
