Brand advocacy

Referral Success Guide for Children's Retailers

By Angela Southall — February 21, 2017 -

The internet has become a haven for parenting related social communities and chat forums, for obvious reasons. Parenthood (especially first timearound) can be a daunting and challenging experience. In the absence of a straightforward rulebook, seeking out answers, reassurance and validation from fellow parents online, has become the norm — in relation to all aspects of parenting, including consumer habits.

In our latest guide, we look at how referral programmes in the children' sector are the perfect way to harness this quest for social proof.

In particular, we examine:

Key events for children's retailers
Trends in the sector
Why referrals work so well in the baby & children market
Examples of great referral programmes from leading childen's retailers

You can download your Guide to Referrals in the Children's Sector here.

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We analysed over 9,000 A/B tests from 800 businesses to discover which types of experiments really boost referral performances.

By tweaking aspects like the text, rewards, and images in referral offers — and measuring results when tests were statistically significant — we now know the most impactful tests to run in 2025.

We also used Generative AI to analyse parts of our referral offer designs, combining these findings with our historic A/B test results to see which imagery captivates customers the most.

So, which design elements spark referrals? Are simple offers or detailed promotions better for acquiring new customers?

Read on to find out…

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We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.