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It's a new year. Time to start afresh, put that new marketing strategy into action, and drive your best results yet.

But if you're still wondering how you'll hit those ambitious targets, don't panic.

Here's how referral can drive your business – regardless of its size, sector or target demographic – to achieve six key objectives for the coming year and beyond.

With traditional marketing costs spiralling and consumers becoming increasingly cynical of advertising, more businesses will recognise the measurable, long-term benefits of putting customers at the core of their marketing strategies in 2020.

Here are four advantages of transforming your happy customers into ambassadors who trust and recommend your brand to others.

It’s that time of year when marketers take a look back at their marketing activity performance. What made the grade, what was bottom of the class, and what should be banished from your marketing toolbox, never to return? Hopefully, you’ll already have a core plan for the coming year, but to hit your (inevitably) increasing targets, you’ll either need to make existing channels work harder or implement new activity.

So how can you convince the holder of the purse strings to give you the budget to launch a new marketing channel? If you don’t yet have referral marketing as part of your mix, here are three compelling insights that might help you bag that budget.

Here at Mention Me, we've delivered more than 1.5 million new customers to 450+ brands globally. So it's fair to say that we've seen a lot of referral programmes.

The past three months have been a whirlwind of activity for Mention Me. Since September, we’ve been storming ahead with our next phase of international expansion as part of Lafayette’s Plug and Play startup accelerator programme in Paris.