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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Latest posts

Referral Tracking Software: 5-Step Setup for Maximum Insights

Set up referral tracking software in 5 simple steps to capture detailed insights, boost conversions, and optimise your referral campaigns.

Q3 Release Radar: What's New From Mention Me?

What's new from Mention Me in Q3? Discover how we're making it easier than ever to drive revenue from micro-influencer marketing and a/b testing.

Referral Program ROI: 5 Steps for 6X Returns With an AI-First Platform

Drive referral marketing ROI with these 5 AI-powered steps. Learn how to launch, optimise, and scale customer-driven growth.

Referral marketing

Referral Marketing for Gen Z: Strategies That Work

Top 3 tips for fashion brands using refer-a-friend marketing to engage Gen Z: build trust, spark sharing, and make it easy to advocate.

Zero-Party Data Collection Via Referrals: Tools to Get Insights With Ease

Discover how referral tools simplify zero-party data collection, enabling effortless gathering of actionable customer insights.

10 Extole Competitors: The Most Popular Refer-a-Friend Platforms

Explore the top ten Extole competitors in the UK and discover the best refer-a-friend platforms to drive customer acquisition and collect zero-party data.

Referral marketing

12 Best ReferralCandy Alternatives for Premium Referral Marketing in 2026

Compare the 12 best ReferralCandy alternatives for 2026 on pricing, features, and fit, plus why Mention Me leads for premium referral-driven acquisition.

Q2 Release Radar: What’s New From Mention Me?

Discover the latest product and feature innovations from Mention Me in Q2, including A/B testing improvements, Braze integrations, micro-influencer marketing and more.

15 Best Yotpo Alternatives for Referral Growth in 2026

Compare the 15 best Yotpo alternatives for 2026 across referral, loyalty and reviews, plus why Mention Me leads for referral-driven acquisition

12 Best Referral Rock Alternatives in 2026 for Premium Referral Marketing

12 Referral Rock alternatives for 2026, compared on pricing and fit. Mention Me leads on benchmarking against 500+ brands for premium referral marketing.

How to Create a Referral Program for Travel Brands: Analyzing Top 5 Successful Cases

Discover how to create a high-converting referral program for your travel brand. Learn key strategies and explore 5 successful case studies from Airbnb, Booking.com, Hopper, and more.

Brand advocacy

Why a Customer Referral Scheme Should Be a Key Part of Your Marketing Strategy

Consumers believe recommendations from friends and family over all forms of advertising, so a referral program will capitalise on this sales opportunity.

Marketing trends

How Email Crip Campaigns can Boost a Referral Marketing Strategy

Discover how email drip campaigns can revolutionise your referral marketing strategy, with insights on maximising open rates and driving revenue.

Referral marketing

Tired of Celebrity Brands? Try Referral Marketing Instead

Discover why beauty brands are shifting from celebrity endorsements to authentic, trust-driven referral marketing, focusing on genuine customer experiences.

Brand advocacy

8 A/B Tests to Optimise Your Referral Marketing Metrics in 2025

Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.

The Loyalty Shift: Why Referral is the Missing Piece in Your Strategy

Discover why referral is the missing piece in your loyalty strategy — and how it unlocks true customer loyalty, retention, and profitable growth.

Why Earned Growth is Your Path to Profitability: 5 Key Takeaways From Our Webinar

Read about our webinar with NPS creator Fred Reichheld and Bloomreach CMO Amanda Cole about the importance of our unique metric, Earned Growth.

Brand advocacy

Missing Out on Customer Advocates? Join 77% of Brands (Clone)

Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.

Marketing trends

Referral Marketing for Fashion Brands: PLT, Seraphine & Ted Baker

Discover how referral marketing drives results like new customer acquisition, retention and brand loyalty for fashion retailers.

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