After a tough year, anticipation for Black Friday 2020 was high. For consumers, it was a chance to get a good deal, splash out on much-needed treats, and even do some early Christmas shopping. For online and multi-channel retailers, it was a chance to acquire customers, boost profit margins and hit sales targets before year-end.
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A record-breaking Black Friday: insights from 450+ brands
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Black Friday 2020: what consumers want this retail weekend
For the fourth year running, we asked 2,000 UK consumers about their plans for Black Friday. Here are our most interesting findings.
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4 ways direct-to-consumer brands can drive sustainable growth in 2021
Direct-to-consumer (D2C) brands are no longer a niche segment of the ecommerce landscape. 97% of consumers have heard of at least one leading DTC brand in the UK; 39% have bought from one.
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Chinese Singles Day: the biggest retail opportunity on the planet
11th November marks Chinese Singles Day, the world's biggest 24-hour shopping event. And it's not just Chinese brands that should be excited about it.
For western brands, the day presents a valuable opportunity to drive sales and significant revenue. In 2020, the case for getting involved in the big day is even stronger. Here's why.
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How to drive record revenue for your business this festive season 2020
Spanning Black Friday, Christmas and the Boxing Day sales, the golden quarter represents a valuable time for brands to drive sales and acquire new customers.
