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7 A/B Tests to Optimise Your Referral Marketing Metrics in 2025

Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.

Latest posts

Referral marketing

Tired of Celebrity Brands? Try Referral Marketing Instead

Discover why beauty brands are shifting from celebrity endorsements to authentic, trust-driven referral marketing, focusing on genuine customer experiences.

Customer advocacy

Why Existing Customers are the Ticket to Success for Travel and Hospitality Brands

For travel & hospitality brands, summer is a golden opportunity to increase revenue and acquire valuable customers. Here's how to make the most of it.

Brand advocacy

The Psychology of Referral: Cialdini’s 6 Weapons of Influence

Read the 6 weapons of Cialdini's influence in every successful referral marketing toolkit; how psychology of persuasion increases referral campaign conversion.

Marketing trends

8 Effective Customer Engagement Strategies with Real Brand Examples

Learn proven customer engagement strategies with real examples. Boost loyalty, retention, and advocacy with our expert guide.

How Tracked Referrals Turn NPS Ratings Into Real Revenue

Find out how tracked referrals can help turn your NPS and CSAT survey participants into real revenue.

Marketing trends

Retail Digital Transformation: How To Find Better Customers

Find out how retail digital transformation is helping high street stores find higher volumes of better customers in 2024 and beyond.

Seasonal promotions

9 Steps to Successful Black Friday 2024 Referral Programme

With a recession looming, Black Friday 2022 will require a different approach if you want to deliver value to your cost-conscious consumers.

Why We Need Your Data (To Make You Even More Awesome)

Find out why sharing well-protected data could be the first step to helping your business drive sustainable growth through referral marketing.

Referral marketing

Mastering Referral Marketing: Strategies, Systems, and Success

Discover the secrets to successful referral marketing, learn proven strategies and systems to drive customer-led growth.

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