The past six months have proved that an effective customer experience strategy is more than a nice-to-have. For many multichannel and pureplay online brands, it’s underpinned survival during the pandemic. Those with the tactics, technology and tools to serve meaningful customer experiences have been able to rapidly adapt to changing consumer needs, while those without are being left behind.
How retailers can recreate the in-store customer experience online
Q&A with Mention Me's co-founders
Andy Cockburn and Tim Boughton reveal their inspiration for Mention Me, how things have changed, and their plans for the future.
10 highlights from the Mention Me Awards 2020
On 1st October, we hosted our first ever virtual Mention Me awards ceremony. It was a brilliant event, packed full of fun facts, outstanding referral marketing campaigns, and even some surprise prizes. Here are our favourite moments from the ceremony.
9 steps to a successful Black Friday referral marketing campaign
Exactly how Black Friday 2020 will look is uncertain, but one thing's for sure: it's going to be big. With many retailers trying to recover from a challenging year, the annual event presents a valuable opportunity to drive much-needed sales, boost revenue, and acquire new customers.
8 A/B tests to optimise your referral and retention marketing metrics
Did you know segmentation and A/B testing can increase your referral marketing and customer retention programme's performance by as much as 80%?