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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Latest posts

Feel Good Contacts: Envisioning Further Success with Mention Me

Feel Good Contacts is driving impressive acquisition and retention results through Mention Me's referral platform. Read the case study now.

Referral marketing

Do More With Less: How vertbaudet is Unlocking Efficient Growth Through Referral Marketing

Learn how vertbaudet uses referral marketing with Mention Me to boost quality customer acquisition with minimal time and resources.

Brand advocacy

Referral Customer Journey Optimization: 4 Steps to Succeed

If your referrals aren’t converting into new customers, you’re missing out on revenue. Discover how referral customer journey optimization can help you overcome this challenge and acquire loyal customers.

Referral Rewards Strategy: How to Pick the Right Incentive for Your Brand

Discover effective referral reward programmes and strategies for quality and growth, with insights from industry leaders.

Marketing trends

10 Proven Strategies to Amplify Word-of-Mouth Marketing

Discover 10 proven, real-world strategies to boost word-of-mouth marketing and drive exponential growth for your business.

How to Build a Strong Referral Program in 2025 (+ 23 Examples)

Learn how to create a successful referral program with real-life examples. Boost customer acquisition and loyalty with effective referral strategies.

Word of mouth marketing

Name Share®: A New Way To Measure Word-of-Mouth Marketing

Name Share® is a new way to capture word-of-mouth marketing, which can increase referrals by 30%. Read our blog to learn why it's such a powerful feature.

Marketing trends

Referral Marketing Strategies: Turning Customers into Advocates

Turn happy customers into advocates. Learn key referral marketing strategies to boost loyalty, grow your brand, and drive sustainable business results.

3 Simple Ways to Maximise Referral Performance With Minimal Effort

Learn how to drive quick results from your referral programme with three simple-to-implement strategies, with real examples from Mention Me brands.

Q1 Release Radar: What's New From Mention Me?

Check out the latest innovations and improvements from Mention Me in Q1, including product updates and exciting releases.

Viral Coefficient: Formula & Examples

Learn the viral coefficient formula, calculation steps, key metrics, benchmarks, and strategies to boost virality and maximize growth through referrals.

Customer Connect Recap: Accelerating Growth over Coffee

Read about Mention Me's Customer Connect workshop at Fora, King's Cross, helping clients accelerate growth through referral.

Rise and Refer Recap: Q1 2025

Read our summary of Rise and Refer Q1, complete with stats, quotes and first-hand storytelling.

Customer advocacy

The A-Z of Referral Marketing: A is for Acquisition

In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).

Understanding Attribution & Incrementality in Referral Marketing

Read our paper to fully understand attribution & incrementality in referral marketing.

Mention Me Product Highlights 2024

Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.

Referral marketing

The Most Important A/B Tests to Run in 2025: Our Research Revealed

We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.

Referral marketing

Discount Pricing Strategy: To Discount or Not to Discount?

Discover strategic discounting tactics for 2025, including psychological triggers, discount types, optimization tips, and how to protect your brand while boosting conversions.

Referral marketing

A/B Testing in Referral Marketing: Top 5 Mistakes to Avoid

Learn tips for successfully A/B testing refer a friend campaigns. How to experiment with referral marketing using test cohorts and segments

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