FEATURED
The Untapped Power of Influencer Marketing (and How to Finally Scale it)
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
Latest posts
Brand advocacy
Referral Customer Journey Optimization: 4 Steps to Succeed
If your referrals aren’t converting into new customers, you’re missing out on revenue. Discover how referral customer journey optimization can help you overcome this challenge and acquire loyal customers.
Referral Rewards Strategy: How to Pick the Right Incentive for Your Brand
Discover effective referral reward programmes and strategies for quality and growth, with insights from industry leaders.
Influencer Marketing ROI: How to Calculate and Increase
Learn how to calculate and improve influencer marketing ROI with step-by-step methods, real examples, key metrics, and actionable strategies to boost campaign profitability.
What is Influencer Marketing?
Discover what influencer marketing is, how it works, and why brands use influencers to boost engagement, trust, and sales. Learn key strategies today!
Marketing trends
10 Proven Strategies to Amplify Word-of-Mouth Marketing
Discover 10 proven, real-world strategies to boost word-of-mouth marketing and drive exponential growth for your business.
How to Build a Strong Referral Program in 2025 (+ 23 Examples)
Learn how to create a successful referral program with real-life examples. Boost customer acquisition and loyalty with effective referral strategies.
Word of mouth marketing
Name Share®: A New Way To Measure Word-of-Mouth Marketing
Name Share® is a new way to capture word-of-mouth marketing, which can increase referrals by 30%. Read our blog to learn why it's such a powerful feature.
Marketing trends
Referral Marketing Strategies: Turning Customers into Advocates
Turn happy customers into advocates. Learn key referral marketing strategies to boost loyalty, grow your brand, and drive sustainable business results.
3 Simple Ways to Maximise Referral Performance With Minimal Effort
Learn how to drive quick results from your referral programme with three simple-to-implement strategies, with real examples from Mention Me brands.
Q1 Release Radar: What's New From Mention Me?
Check out the latest innovations and improvements from Mention Me in Q1, including product updates and exciting releases.
Viral Coefficient: Formula & Examples
Learn the viral coefficient formula, calculation steps, key metrics, benchmarks, and strategies to boost virality and maximize growth through referrals.
Customer Connect Recap: Accelerating Growth over Coffee
Read about Mention Me's Customer Connect workshop at Fora, King's Cross, helping clients accelerate growth through referral.
Rise and Refer Recap: Q1 2025
Read our summary of Rise and Refer Q1, complete with stats, quotes and first-hand storytelling.
Customer advocacy
The A-Z of Referral Marketing: A is for Acquisition
In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).
Understanding Attribution & Incrementality in Referral Marketing
Read our paper to fully understand attribution & incrementality in referral marketing.
Mention Me Product Highlights 2024
Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.
Referral marketing
The Most Important A/B Tests to Run in 2025: Our Research Revealed
We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.
Referral marketing
Discount Pricing Strategy: To Discount or Not to Discount?
Discover strategic discounting tactics for 2025, including psychological triggers, discount types, optimization tips, and how to protect your brand while boosting conversions.
Referral marketing
A/B Testing in Referral Marketing: Top 5 Mistakes to Avoid
Learn tips for successfully A/B testing refer a friend campaigns. How to experiment with referral marketing using test cohorts and segments