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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Latest posts

Marketing trends

How Email Crip Campaigns can Boost a Referral Marketing Strategy

Discover how email drip campaigns can revolutionise your referral marketing strategy, with insights on maximising open rates and driving revenue.

Referral marketing

Tired of Celebrity Brands? Try Referral Marketing Instead

Discover why beauty brands are shifting from celebrity endorsements to authentic, trust-driven referral marketing, focusing on genuine customer experiences.

Brand advocacy

8 A/B Tests to Optimise Your Referral Marketing Metrics in 2025

Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.

The Loyalty Shift: Why Referral is the Missing Piece in Your Strategy

Discover why referral is the missing piece in your loyalty strategy — and how it unlocks true customer loyalty, retention, and profitable growth.

Brand advocacy

Missing Out on Customer Advocates? Join 77% of Brands (Clone)

Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.

Marketing trends

Referral Marketing for Fashion Brands: PLT, Seraphine & Ted Baker

Discover how referral marketing drives results like new customer acquisition, retention and brand loyalty for fashion retailers.

Brand advocacy

Gamified Referral Program: Do's and Don'ts

What does gamification mean in the context of referrals? Why AB testing might be better than gamification to increase customer acquisition via refer-a-friend.

Feel Good Contacts: Envisioning Further Success with Mention Me

Feel Good Contacts is driving impressive acquisition and retention results through Mention Me's referral platform. Read the case study now.

Referral marketing

Do More With Less: How vertbaudet is Unlocking Efficient Growth Through Referral Marketing

Learn how vertbaudet uses referral marketing with Mention Me to boost quality customer acquisition with minimal time and resources.

Brand advocacy

Referral Customer Journey Optimization: 4 Steps to Succeed

If your referrals aren’t converting into new customers, you’re missing out on revenue. Discover how referral customer journey optimization can help you overcome this challenge and acquire loyal customers.

Referral Rewards Strategy: How to Pick the Right Incentive for Your Brand

Discover effective referral reward programmes and strategies for quality and growth, with insights from industry leaders.

Marketing trends

10 Proven Strategies to Amplify Word-of-Mouth Marketing

Discover 10 proven, real-world strategies to boost word-of-mouth marketing and drive exponential growth for your business.

How to Set Up a Referral Program: A Step-by-Step Guide

Learn how to set up a referral program in 10 steps, from goals and rewards to T&Cs, fraud prevention and tracking, with copy templates and real results.

Word of mouth marketing

Name Share®: A New Way To Measure Word-of-Mouth Marketing

Name Share® is a new way to capture word-of-mouth marketing, which can increase referrals by 30%. Read our blog to learn why it's such a powerful feature.

Marketing trends

Referral Marketing Strategies: Turning Customers into Advocates

Turn happy customers into advocates. Learn key referral marketing strategies to boost loyalty, grow your brand, and drive sustainable business results.

3 Simple Ways to Maximise Referral Performance With Minimal Effort

Learn how to drive quick results from your referral programme with three simple-to-implement strategies, with real examples from Mention Me brands.

Viral Coefficient: Formula & Examples

Learn the viral coefficient formula, calculation steps, key metrics, benchmarks, and strategies to boost virality and maximize growth through referrals.

Customer advocacy

The A-Z of Referral Marketing: A is for Acquisition

In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).

Understanding Attribution & Incrementality in Referral Marketing

Read our paper to fully understand attribution & incrementality in referral marketing.

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