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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

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Marketing trends

Referral Marketing Strategies: Turning Customers into Advocates

Turn happy customers into advocates. Learn key referral marketing strategies to boost loyalty, grow your brand, and drive sustainable business results.

3 Simple Ways to Maximise Referral Performance With Minimal Effort

Learn how to drive quick results from your referral programme with three simple-to-implement strategies, with real examples from Mention Me brands.

Q1 Release Radar: What's New From Mention Me?

Check out the latest innovations and improvements from Mention Me in Q1, including product updates and exciting releases.

Viral Coefficient: Formula & Examples

Learn the viral coefficient formula, calculation steps, key metrics, benchmarks, and strategies to boost virality and maximize growth through referrals.

Customer Connect Recap: Accelerating Growth over Coffee

Read about Mention Me's Customer Connect workshop at Fora, King's Cross, helping clients accelerate growth through referral.

Rise and Refer Recap: Q1 2025

Read our summary of Rise and Refer Q1, complete with stats, quotes and first-hand storytelling.

Customer advocacy

The A-Z of Referral Marketing: A is for Acquisition

In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).

Understanding Attribution & Incrementality in Referral Marketing

Read our paper to fully understand attribution & incrementality in referral marketing.

Mention Me Product Highlights 2024

Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.

Referral marketing

The Most Important A/B Tests to Run in 2025: Our Research Revealed

We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.

Referral marketing

Discount Pricing Strategy: To Discount or Not to Discount?

Discover strategic discounting tactics for 2025, including psychological triggers, discount types, optimization tips, and how to protect your brand while boosting conversions.

Referral marketing

A/B Testing in Referral Marketing: Top 5 Mistakes to Avoid

Learn tips for successfully A/B testing refer a friend campaigns. How to experiment with referral marketing using test cohorts and segments

Customer advocacy

Unleashing Wellness Warriors: The hidden advocates of the supplement industry

For travel & hospitality brands, summer is a golden opportunity to increase revenue and acquire valuable customers. Here's how to make the most of it.

Brand advocacy

The Psychology of Referral: Cialdini’s 6 Weapons of Influence

Read Cialdini's six weapons of influence in successful referral marketing toolkit and how the psychology of referral increases conversion.

Marketing trends

8 Effective Customer Engagement Strategies with Real Brand Examples

Learn proven customer engagement strategies with real examples. Boost loyalty, retention, and advocacy with our expert guide.

Marketing trends

Retail Digital Transformation: How To Find Better Customers

Find out how retail digital transformation is helping high street stores find higher volumes of better customers in 2024 and beyond.

Why We Need Your Data (To Make You Even More Awesome)

Find out why sharing well-protected data could be the first step to helping your business drive sustainable growth through referral marketing.

Referral marketing

Mastering Referral Marketing: Strategies, Systems, and Success

Discover the secrets to successful referral marketing, learn proven strategies and systems to drive customer-led growth.

Brand advocacy

12 ways to smash targets in 2025 through referral marketing

From new customer acquisition to extending lifetime value, discover how referral marketing can help achieve your key business goals for 2025.

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