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Understanding Attribution & Incrementality in Referral Marketing
Read our paper to fully understand attribution & incrementality in referral marketing.
Latest posts
Mention Me Product Highlights 2024
Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.
Referral marketing
The Most Important A/B Tests to Run in 2025: Our Research Revealed
We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.
Retention
The Top 10 Customer Retention Metrics for 2025
Explore the best customer retention metrics to help your brand retain your most valuable customers in 2025 and beyond.
Referral marketing
Discount Pricing Strategy: To Discount or Not to Discount?
Discover strategic discounting tactics for 2025, including psychological triggers, discount types, optimization tips, and how to protect your brand while boosting conversions.
Referral marketing
A/B Testing in Referral Marketing: Top 5 Mistakes to Avoid
Learn tips for successfully A/B testing refer a friend campaigns. How to experiment with referral marketing using test cohorts and segments
Customer advocacy
Unleashing Wellness Warriors: The hidden advocates of the supplement industry
For travel & hospitality brands, summer is a golden opportunity to increase revenue and acquire valuable customers. Here's how to make the most of it.
Brand advocacy
The Psychology of Referral: Cialdini’s 6 Weapons of Influence
Read Cialdini's six weapons of influence in successful referral marketing toolkit and how the psychology of referral increases conversion.
Marketing trends
8 Effective Customer Engagement Strategies with Real Brand Examples
Learn proven customer engagement strategies with real examples. Boost loyalty, retention, and advocacy with our expert guide.
How Tracked Referrals Turn NPS Ratings Into Real Revenue
Find out how tracked referrals can help turn your NPS and CSAT survey participants into real revenue.