Customer retention: what it is, why it matters and how to calculate it

Customer retention strategy. What do you think when you hear that phrase?

5 industries (still) thriving in the Coronavirus lockdown

At the start of April, we wrote about 5 industries booming in sales and referrals during the Covid-19 pandemic. It was reassuring to note that, despite so much uncertainty and bad news, some businesses were not only surviving, but thriving.

12 examples of brand marketing campaigns adapted to the Coronavirus

Life has changed rapidly over the past few months. We’ve gone from spending our days with colleagues, clients and, well, everyone, to considering the houseplant a close friend.

It's not just everyday life Covid-19 has turned upside down. The pandemic presents concerning implications for businesses and their marketing budgets. In the UK, the latter is declining at the fastest rate since the 2008/9 financial crisis.

How Covid-19 is impacting fashion brands: a timeline

Earlier this month, we revealed five industries booming in sales and referrals during the Coronavirus pandemic. Fashion wasn’t one of them. 

Last month, retail sales dropped by 8.7%, the biggest loss on record. But, as this piece explores, online buying and referral trends in this sector are picking up.

How referral delivers new customers to children's brand Muddy Puddles

Last week, we featured Chloe Watt at allplants explaining how referral is working for the food delivery service during the Coronavirus pandemic.

This week, we talk to Anna Sara Riger, Marketing Director at Muddy Puddles. During the current crisis, the go-to brand for children’s waterproof outerwear, skiwear and UV swimwear has shifted its focus from the great outdoors to sharing ideas and tips for entertaining children at home.

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