Marketers, bookmark this: the Glossary of Referral Engineering™

You might have tried referral marketing before, achieved some modest results and now want to do it even better. 

Or (more likely) you might have tried it, found it to be a blunt instrument, ended up with resolutely underwhelming results and been left crying out to the heavens: “There must be a better way!”. 


Chinese Singles Day: the biggest retail opportunity on the planet

You’d be forgiven for assuming that Black Friday is the busiest shopping day on the planet, given the global hype and surging sales it generates each year. But there’s another retail extravaganza that claims the top spot: Chinese Singles Day.


"It's word of mouth on Red Bull." How Db drives 5x ROI through Referral Engineering™

Check out this video case study to learn how Mention Me is accelerating growth for award-winning travel gear retailer Db. Or you can read our selection of highlights below.


Black History Month: How can we work on diversity and inclusion year-round?

Taking place every October in the UK, Black History Month is a much-needed time for us to celebrate the contributions and achievements of black people everywhere. It’s also a time to reflect on how we can all do better to create a more inclusive society. Diversity in the workplace plays a big part in this.


Referral Intelligence™: your new best source for rich, actionable customer insights

High performance marketing needs high performance data – but, thanks to rising consumer distrust towards advertising and the regulator-mandated abolition of third-party cookies, that sort of data is getting harder for marketers to come by. 


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