Exactly how Black Friday 2020 will look is uncertain, but one thing's for sure: it's going to be big. With many retailers trying to recover from a challenging year, the annual event presents a valuable opportunity to drive much-needed sales, boost revenue, and acquire new customers.
9 steps to a successful Black Friday referral marketing campaign
8 A/B tests to optimise your referral and retention marketing metrics
Did you know segmentation and A/B testing can increase your referral marketing and customer retention programme's performance by as much as 80%?
Revolutionising referral with Ometria
For the first time, brands can promote personalised referral at scale. We’ve partnered with customer marketing platform Ometria to revolutionise the martech space and empower marketers to enhance the customer experience and maximise referral conversions.
Want to boost sales and acquire loyal customers? Plan Black Friday now
Like almost everything else in 2020, Black Friday on 27th November will be different to previous years. Forget huge queues, red sale signs and frenzied crowds. This year, Black Friday will be almost entirely online.
A guide to effective customer engagement (with real brand examples)
Did you know that two-thirds of a company’s profit relies on effectively engaging customers?
Customer engagement isn’t a fluffy marketing term. It’s a strategy proven to grow business and increase long-term revenue. As well as boosting your profit margins, engaging your customers could reduce churn rate and increase customer revenue by an average of 23%.
And that's before considering the impact of the pandemic.