The Psychology of Referral: Cialdini’s 6 Weapons of Influence

What compels us to act?  What influences people to take a particular course of action?

This post will cover:

  • How successful referral marketing campaigns are rooted in psychological persuasion
  • The 6 weapons of influence that should be in every referral marketing toolkit
  • How these 6 weapons of influence help convert your referral campaign into results

8 reasons you should promote referral on your homepage

We’ll get straight to it: your homepage is your most powerful touchpoint. 

If you’re not promoting referral on it, you’re missing out on significant new customer acquisition, brand awareness and revenue for your business.


Psychology of referral: what really motivates customers to refer a friend

The secret behind every successful referral is making customers feel they have more to gain than lose. In the first of this three-part series on the psychology of referral, we’ll explore this concept of social capital versus social risk and how it influences your customers' buying decisions. 


A day in the life of a Talent Acquisition Manager

 

Welcome to our ‘A Day in the Life’ series. Each month, we’ll chat with a Mention Me employee to find out more about their role and what it entails, (as well as potentially unearth a fun fact or two!).


6 marketing objectives your referral scheme can achieve in 2020

It's a new year. Time to start afresh, put that new marketing strategy into action, and drive your best results yet.

But if you're still wondering how you'll hit those ambitious targets, don't panic.

Here's how referral can drive your business – regardless of its size, sector or target demographic – to achieve six key objectives for the coming year and beyond.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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