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Read on for the latest customer advocacy and marketing insights

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14 Influencer Marketing Campaigns That Drive Millions in Revenue

Discover 14 powerful influencer marketing campaigns that skyrocketed brand revenue. Learn strategies, see real results, and get actionable tips to launch high-converting influencer campaigns of your own.

Latest posts

How to Create a Referral Program for Travel Brands: Analyzing Top 5 Successful Cases

Discover how to create a high-converting referral program for your travel brand. Learn key strategies and explore 5 successful case studies from Airbnb, Booking.com, Hopper, and more.

Brand advocacy

Why a Customer Referral Scheme Should Be a Key Part of Your Marketing Strategy

Consumers believe recommendations from friends and family over all forms of advertising, so a referral program will capitalise on this sales opportunity.

18 Influencer Marketing KPIs to Track For Your Micro-Influencer Campaigns

Discover 18 essential influencer marketing KPIs to track in 2025 to measure impact, improve ROI, and guide data-driven campaign decisions.

Marketing trends

How Email Crip Campaigns can Boost a Referral Marketing Strategy

Discover how email drip campaigns can revolutionise your referral marketing strategy, with insights on maximising open rates and driving revenue.

Referral marketing

Tired of Celebrity Brands? Try Referral Marketing Instead

Discover why beauty brands are shifting from celebrity endorsements to authentic, trust-driven referral marketing, focusing on genuine customer experiences.

Brand advocacy

8 A/B Tests to Optimise Your Referral Marketing Metrics in 2025

Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.

Influencer Marketing Analytics: How to Measure, Optimize and Scale Your Campaign

Read our practical guide to Influencer Marketing Analytics. Learn how to measure performance, optimize strategy, and scale campaigns effectively.

The Loyalty Shift: Why Referral is the Missing Piece in Your Strategy

Discover why referral is the missing piece in your loyalty strategy — and how it unlocks true customer loyalty, retention, and profitable growth.

Why Earned Growth is Your Path to Profitability: 5 Key Takeaways From Our Webinar

Read about our webinar with NPS creator Fred Reichheld and Bloomreach CMO Amanda Cole about the importance of our unique metric, Earned Growth.

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