Earlier this month, we welcomed clients from 29 brands to our rainbow-themed Mention Me headquarters for a workshop on the fundamentals of referral success.
With Berry Bros. & Rudd, Simba and Merlin Entertainments among those in attendance, it was a brilliant morning, brimming with creative ideas and lively discussions.
Which channel is more effective for new customer acquisition: referrals or influencers?
The majority of marketers believe the latter – but the numbers disagree.
Welcome to our ‘A Day in the Life’ series. Each month, we’ll chat with a Mention Me employee to find out more about their role and what it entails, (as well as potentially unearth a fun fact or two!).
This month's interviewee is Ruth, a member of the Onboarding team since February 2018.
30th July marks International Friendship Day, an annual event with huge potential for your brand’s profile and bottom line.
As a concept, influencer marketing is nothing new. Look back as far as the 1930s and you’ll find Santa featuring in Coca Cola adverts and doctors endorsing cigarettes (yes, really).
But the emergence of social media over the past decade has propelled influencer marketing to new heights.
