In our first blog in this series, we wrote about how Nest-Builder brands surged in online orders and referrals when the world entered lockdown. This week, we're exploring the brands consumers turned to once they'd stocked up on the essentials: the Stay-at-Home Heroes.
Marketing in a post-Covid world: the Stay-at-Home Heroes
This one change will dramatically increase referrals to your brand
68% of consumers have recommended a brand in the past 6 months. But that doesn’t necessarily include your brand – even if your customers love your products and service.
And there's a simple reason why.
Marketing in a post-Covid world: the Nest-Builders
In late March and early April, demand for the food and drink, health, and home and garden industries soared. Three months on, we explore how these brands continue to perform and adapt to changing consumer behaviour.
International Friendship Day: the next big thing in the consumer retail calendar
If there's one thing the past few months have taught us, it's that we need our friends. So it feels timely that 30th July marks International Friendship Day, an occasion dedicated to celebrating those we love.
Celebrating Pride month 2020
It's Pride month: a time dedicated to celebrating LGBTQ+ communities around the world.
While this month won't feature the vibrant and colourful parades typically associated with Pride, that won't make celebrations any less special. At Mention Me, we've shared stories of inspirational figures, held a (remote) Pride pub quiz and donned our favourite rainbow outfits.
Here's how Mentioneers are marking the occasion, why it matters and their advice for supporting the LGBTQ+ community.