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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

FEATURED

The Untapped Power of Influencer Marketing (and How to Finally Scale it)

Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.

Latest posts

Seasonal promotions

Black Friday plus Referrals = more than a one day sales boost

Referral marketing for Black Friday generates longer term returns. Referrals reward genuine loyalty & enable Black Friday messaging which cuts through the noise

Brand advocacy

Building emotion into your marketing

National Lottery's emotional marketing campaign turns customers into advocates. Apply this strategy to referral marketing for customer acquisition and advocacy.

Marketing trends

Push vs. Pull Marketing: The Trust Race [Infographic]

Discover how consumers prefer to explore new brands in our new infographic. Research shows that pull media is preferred over push media.

Marketing trends

D2C: Why Brands Choose It and How Referral Marketing Helps

Discover how brands are embracing the direct-to-consumer model in the face of Amazon's dominance and how referral marketing can support their success.

Marketing trends

Trust on Social: Creating Personal Connections Fake News

Research by Mention Me: Social media, despite fake news and privacy concerns, remains a vital source of news, leveraging personal connections.

Brand advocacy

6 conversion optimisation tips to make referral fly

Optimize your referral marketing landing pages with the LIFT model. Test each element to boost conversion rates and maximize results.

Sharing big ideas in the Big Apple

Highlights of Mention Me's referral marketing breakfast in NY: insights from fashion & homeware brands on refer-a-friend best practices. Download the slides!

Marketing trends

Getting Ready for GDPR

Getting ready for GDPR. The steps to take to deliver compliant marketing referral programmes.

Marketing trends

The curious case of Vero - from zero to hero, and then back again

Social media app Vero has been billed as the new Instagram. But is it a genuine challenger to the established social network juggernauts?

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