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Latest posts

AI Discovery IQ: How to Stay Relevant in The Age of AI Search

Read about our new tool, AI Discovery IQ, providing a discoverability score for AI search and the quick fixes you need to stay relevant.

Influencer Marketing Due Diligence: Top Tools to Check the Stats

Discover the best platforms for influencer marketing due diligence and how to vet creators to avoid bots and red flag creators.

AI Influencer Marketing: Can It Damage Customer Trust? What You Need to Know

Read how AI influencer marketing can damage customer trust in your brand, learning what to avoid and how to use AI in the right way.

10 Proven Benefits of Influencer Marketing for the Retail Sector in 2026

Read the top benefits of influencer marketing for retail brands in 2026, with tips, advice and predictions for the future.

Affiliate Marketing vs. Referral Marketing: What’s the Difference?

Affiliate marketing vs referral marketing: What's the difference? Find out which channel is best for your business with our detailed guide.

How to Use Instagram Influencer Marketing to Build a High-Margin Brand Tribe

Discover how Instagram influencer marketing drives engagement, builds loyal brand tribes, and boosts ROI with proven strategies and case studies.

Q3 Release Radar: What's New From Mention Me?

What's new from Mention Me in Q3? Discover how we're making it easier than ever to drive revenue from micro-influencer marketing and a/b testing.

Referral Program ROI: 5 Steps for 6X Returns With an AI-First Platform

Drive referral marketing ROI with these 5 AI-powered steps. Learn how to launch, optimise, and scale customer-driven growth.

Referral marketing

Referral Marketing for Gen Z: Strategies That Work

Top 3 tips for fashion brands using refer-a-friend marketing to engage Gen Z: build trust, spark sharing, and make it easy to advocate.

10 Extole Competitors: The Most Popular Refer-a-Friend Platforms

Explore the top ten Extole competitors in the UK and discover the best refer-a-friend platforms to drive customer acquisition and collect zero-party data.

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