Referral marketing | Dan Barraclough

What Is a Referral Link? How to Create & Track One

What is a referral link, and how does it work? Learn how to create, share, and track referral links so you can attribute customer-led growth and optimise your referral programme.

Referral Card Ideas: Examples and a Free Referral Cards Template

Explore practical referral card ideas, examples, and a free referral cards template to help customers share your business and track new referrals.

Referral Codes Explained for Businesses: Unlocking the Revenue You Can’t See

Learn what referral codes are, how referral codes work, and how businesses can use them to unlock hidden referral revenue and customer advocacy data.

Referral Thank-You Messages That Encourage Repeat Advocacy

Learn how to write thank-you notes for referrals that strengthen relationships and drive repeat advocacy. Includes templates, examples, and best practices.

The Social Psychology of Referral Slogans: Real Examples and Best Practices

Discover the social psychology behind referral slogans that drive more shares. Learn how reciprocity, social proof, urgency, and brand identity influence referral behaviour, with real examples from Dropbox, Huel, Casper, and more.

Referral Programme Call-to-Actions: What Actually Gets Users to Share

Learn how to create referral programme CTAs that drive more shares and conversions. Discover proven copy, placement, design tips, real brand examples, and A/B testing strategies.

How to Turn Silent Customers into Brand Advocates

Learn how to turn silent customers into brand advocates. Discover practical ways to build brand advocacy and drive referrals, trust, and long-term growth. Focus Keywords: brand advocates

Emotional Loyalty: What It Is and How to Turn One‑Time Buyers into Fans Who Come Back

What is emotional loyalty? Learn how to turn one-time buyers into loyal customers with strategies that build trust, connection, and long-term retention.

Why Word of Mouth Will Beat Your Best Ad Campaign in 2026

Paid ads are getting less effective. Learn why word-of-mouth marketing drives higher trust, better conversions, and stronger long-term growth.

How to Build a Viral Referral Programme That Scales Past the First Email Blast

Learn how to build a viral referral marketing programme that scales beyond the first email. Discover proven tactics to drive sharing, growth, and measurable results.

How Referral Programmes Work in Real Life: From Sharing a Link to Measurable Revenue

Discover how referral programmes work, from sharing links to tracking revenue. Learn how rewards and attribution turn customer referrals into measurable growth.

Referral Marketing Strategy (2026): 7 Proven Tactics to Cut CAC

Learn how to build a referral marketing strategy that reduces CAC by up to 70%. Discover 7 proven tactics, real brand examples, and best practices for 2026.

Shopify Refer-a-Friend: 7 Mistakes Killing Your Referral Programme

Set up your Shopify refer-a-friend programme, but seeing no results? Here are 7 mistakes hurting it, and how to fix each one.

Influencer Marketing ROI: How to Calculate and Increase

Discover 7 reasons influencer discovery tools built on first-party data outperform scraped databases, from better accuracy to higher campaign ROI.

Using Ecommerce Influencer Marketing to De-Risk New SKUs

Discover 7 reasons influencer discovery tools built on first-party data outperform scraped databases, from better accuracy to higher campaign ROI.

Why First-Party Data Influencer Discovery Tools Leave Scraped Databases Behind

Discover 7 reasons influencer discovery tools built on first-party data outperform scraped databases, from better accuracy to higher campaign ROI.

Top 7 Influencer Marketing Tools for Shopify Plus to Cut CAC in 2026

Discover the best influencer marketing tools for Shopify Plus in 2026 and learn which platforms actually reduce CAC - not just manage creators.

Top ReferralCandy Competitors and Alternatives in 2026

Evaluating ReferralCandy competitors? Compare the 12 top referral platforms by pricing, features, ROI, and integrations to find your best fit in 2026.