How to Build a Strong Referral Program in 2025 (+ 23 Examples)
Learn how to create a successful referral program with real-life examples. Boost customer acquisition and loyalty with effective referral strategies.
Dan Barraclough
Author
Latest posts
Word of mouth marketing
Name Share®: A New Way To Measure Word-of-Mouth Marketing
Name Share® is a new way to capture word-of-mouth marketing, which can increase referrals by 30%. Read our blog to learn why it's such a powerful feature.
3 Simple Ways to Maximise Referral Performance With Minimal Effort
Learn how to drive quick results from your referral programme with three simple-to-implement strategies, with real examples from Mention Me brands.
Q1 Release Radar: What's New From Mention Me?
Check out the latest innovations and improvements from Mention Me in Q1, including product updates and exciting releases.
Viral Coefficient: Formula & Examples
Learn the viral coefficient formula, calculation steps, key metrics, benchmarks, and strategies to boost virality and maximize growth through referrals.
Customer Connect Recap: Accelerating Growth over Coffee
Read about Mention Me's Customer Connect workshop at Fora, King's Cross, helping clients accelerate growth through referral.
Rise and Refer Recap: Q1 2025
Read our summary of Rise and Refer Q1, complete with stats, quotes and first-hand storytelling.
Mention Me Product Highlights 2024
Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.
Referral marketing
The Most Important A/B Tests to Run in 2025: Our Research Revealed
We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.
Referral marketing
A/B Testing in Referral Marketing: Top 5 Mistakes to Avoid
Learn tips for successfully A/B testing refer a friend campaigns. How to experiment with referral marketing using test cohorts and segments