Referral marketing | Dan Barraclough (2)

Why Word of Mouth Will Beat Your Best Ad Campaign in 2026

Paid ads are getting less effective. Learn why word-of-mouth marketing drives higher trust, better conversions, and stronger long-term growth.

How to Build a Viral Referral Programme That Scales Past the First Email Blast

Learn how to build a viral referral marketing programme that scales beyond the first email. Discover proven tactics to drive sharing, growth, and measurable results.

How Referral Programmes Work in Real Life: From Sharing a Link to Measurable Revenue

Discover how referral programmes work, from sharing links to tracking revenue. Learn how rewards and attribution turn customer referrals into measurable growth.

Referral Marketing Strategy (2026): 7 Proven Tactics to Cut CAC

Learn how to build a referral marketing strategy that reduces CAC by up to 70%. Discover 7 proven tactics, real brand examples, and best practices for 2026.

Shopify Refer-a-Friend: 7 Mistakes Killing Your Referral Programme

Set up your Shopify refer-a-friend programme, but seeing no results? Here are 7 mistakes hurting it, and how to fix each one.

Top ReferralCandy Competitors and Alternatives in 2026

Evaluating ReferralCandy competitors? Compare the 12 top referral platforms by pricing, features, ROI, and integrations to find your best fit in 2026.

Top 5 Talkable Alternatives in 2026 to Grow Your Revenue

Explore the top 5 Talkable alternatives in 2026 to grow your revenue by [X] times using smarter referral, loyalty, and word-of-mouth marketing tools.

AI Discovery IQ: How to Stay Relevant in The Age of AI Search

Read about our new tool, AI Discovery IQ, providing a discoverability score for AI search and the quick fixes you need to stay relevant.

Affiliate Marketing vs. Referral Marketing: What’s the Difference?

Affiliate marketing vs referral marketing: What's the difference? Find out which channel is best for your business with our detailed guide.

Q3 Release Radar: What's New From Mention Me?

What's new from Mention Me in Q3? Discover how we're making it easier than ever to drive revenue from micro-influencer marketing and a/b testing.

Referral Program ROI: 5 Steps for 6X Returns With an AI-First Platform

Drive referral marketing ROI with these 5 AI-powered steps. Learn how to launch, optimise, and scale customer-driven growth.

Referral marketing

Referral Marketing for Gen Z: Strategies That Work

Top 3 tips for fashion brands using refer-a-friend marketing to engage Gen Z: build trust, spark sharing, and make it easy to advocate.

10 Extole Competitors: The Most Popular Refer-a-Friend Platforms

Explore the top ten Extole competitors in the UK and discover the best refer-a-friend platforms to drive customer acquisition and collect zero-party data.

Referral marketing

12 Best ReferralCandy Alternatives for Premium Referral Marketing in 2026

Compare the 12 best ReferralCandy alternatives for 2026 on pricing, features, and fit, plus why Mention Me leads for premium referral-driven acquisition.

Q2 Release Radar: What’s New From Mention Me?

Discover the latest product and feature innovations from Mention Me in Q2, including A/B testing improvements, Braze integrations, micro-influencer marketing and more.

15 Best Yotpo Alternatives for Referral Growth in 2026

Compare the 15 best Yotpo alternatives for 2026 across referral, loyalty and reviews, plus why Mention Me leads for referral-driven acquisition

12 Best Referral Rock Alternatives in 2026 for Premium Referral Marketing

12 Referral Rock alternatives for 2026, compared on pricing and fit. Mention Me leads on benchmarking against 500+ brands for premium referral marketing.

How to Create a Referral Program for Travel Brands: Analyzing Top 5 Successful Cases

Discover how to create a high-converting referral program for your travel brand. Learn key strategies and explore 5 successful case studies from Airbnb, Booking.com, Hopper, and more.