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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

FEATURED

MADfest Recap: How Bike Club Turns Everyday Riders into Trusted Micro-Influencers

Read how Mention Me and Bike Club turn passionate members into high-performing micro-influencers, and why trusted acquisition has become the strategy you can’t afford to overlook.

Latest posts

Q1 Release Radar: What's New From Mention Me?

Check out the latest innovations and improvements from Mention Me in Q1, including product updates and exciting releases.

Viral Coefficient: Formula & Examples

Learn the viral coefficient formula, calculation steps, key metrics, benchmarks, and strategies to boost virality and maximize growth through referrals.

Customer Connect Recap: Accelerating Growth over Coffee

Read about Mention Me's Customer Connect workshop at Fora, King's Cross, helping clients accelerate growth through referral.

Rise and Refer Recap: Q1 2025

Read our summary of Rise and Refer Q1, complete with stats, quotes and first-hand storytelling.

Mention Me Product Highlights 2024

Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.

Referral marketing

The Most Important A/B Tests to Run in 2025: Our Research Revealed

We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.

Referral marketing

A/B Testing in Referral Marketing: Top 5 Mistakes to Avoid

Learn tips for successfully A/B testing refer a friend campaigns. How to experiment with referral marketing using test cohorts and segments

How Tracked Referrals Turn NPS Ratings Into Real Revenue

Find out how tracked referrals can help turn your NPS and CSAT survey participants into real revenue.

Marketing trends

Retail Digital Transformation: How To Find Better Customers

Find out how retail digital transformation is helping high street stores find higher volumes of better customers in 2024 and beyond.

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