Viral Coefficient: Formula & Examples
Learn the viral coefficient formula, calculation steps, key metrics, benchmarks, and strategies to boost virality and maximize growth through referrals.
Dan Barraclough
Author
Latest posts
Customer Connect Recap: Accelerating Growth over Coffee
Read about Mention Me's Customer Connect workshop at Fora, King's Cross, helping clients accelerate growth through referral.
Rise and Refer Recap: Q1 2025
Read our summary of Rise and Refer Q1, complete with stats, quotes and first-hand storytelling.
Mention Me Product Highlights 2024
Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.
Referral marketing
The Most Important A/B Tests to Run in 2025: Our Research Revealed
We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.
Referral marketing
A/B Testing in Referral Marketing: Top 5 Mistakes to Avoid
Learn tips for successfully A/B testing refer a friend campaigns. How to experiment with referral marketing using test cohorts and segments
Marketing trends
Retail Digital Transformation: How To Find Better Customers
Find out how retail digital transformation is helping high street stores find higher volumes of better customers in 2024 and beyond.
Why We Need Your Data (To Make You Even More Awesome)
Find out why sharing well-protected data could be the first step to helping your business drive sustainable growth through referral marketing.
Referral marketing
Mastering Referral Marketing: Strategies, Systems, and Success
Discover the secrets to successful referral marketing, learn proven strategies and systems to drive customer-led growth.
Referral marketing
5 Black Friday Tips: Activate Your Referrals Data Now to Beat Your Rivals
Learn why activating your referral marketing data now is key to Black Friday '24 success.