The Untapped Power of Influencer Marketing (and How to Finally Scale it)
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
Dan Barraclough
Author
Latest posts
Black Friday: 5 Ways to Get Ahead With Referral and Influencer Data
Want to supercharge your Black Friday 2025? Click to learn why preparing your referrals and influencer data now is key to success.
14 Influencer Marketing Campaigns That Drive Millions in Revenue
Discover 14 powerful influencer marketing campaigns that skyrocketed brand revenue. Learn strategies, see real results, and get actionable tips to launch high-converting influencer campaigns of your own.
How to Create a Referral Program for Travel Brands: Analyzing Top 5 Successful Cases
Discover how to create a high-converting referral program for your travel brand. Learn key strategies and explore 5 successful case studies from Airbnb, Booking.com, Hopper, and more.
Influencer Marketing Analytics: How to Measure, Optimise and Scale Your Campaign
Read our practical guide to Influencer Marketing Analytics. Learn how to measure performance, optimize strategy, and scale campaigns effectively.
The Loyalty Shift: Why Referral is the Missing Piece in Your Strategy
Discover why referral is the missing piece in your loyalty strategy — and how it unlocks true customer loyalty, retention, and profitable growth.
Why Earned Growth is Your Path to Profitability: 5 Key Takeaways From Our Webinar
Read about our webinar with NPS creator Fred Reichheld and Bloomreach CMO Amanda Cole about the importance of our unique metric, Earned Growth.
Feel Good Contacts: Envisioning Further Success with Mention Me
Feel Good Contacts is driving impressive acquisition and retention results through Mention Me's referral platform. Read the case study now.
Referral Rewards Strategy: How to Pick the Right Incentive for Your Brand
Discover effective referral reward programmes and strategies for quality and growth, with insights from industry leaders.
Influencer Marketing ROI: How to Calculate and Increase
Learn how to calculate and improve influencer marketing ROI with step-by-step methods, real examples, key metrics, and actionable strategies to boost campaign profitability.
What is Influencer Marketing?
Discover what influencer marketing is, how it works, and why brands use influencers to boost engagement, trust, and sales. Learn key strategies today!
How to Build a Strong Referral Program in 2025 (+ 23 Examples)
Learn how to create a successful referral program with real-life examples. Boost customer acquisition and loyalty with effective referral strategies.
Word of mouth marketing
Name Share®: A New Way To Measure Word-of-Mouth Marketing
Name Share® is a new way to capture word-of-mouth marketing, which can increase referrals by 30%. Read our blog to learn why it's such a powerful feature.
3 Simple Ways to Maximise Referral Performance With Minimal Effort
Learn how to drive quick results from your referral programme with three simple-to-implement strategies, with real examples from Mention Me brands.
Q1 Release Radar: What's New From Mention Me?
Check out the latest innovations and improvements from Mention Me in Q1, including product updates and exciting releases.
Viral Coefficient: Formula & Examples
Learn the viral coefficient formula, calculation steps, key metrics, benchmarks, and strategies to boost virality and maximize growth through referrals.
Customer Connect Recap: Accelerating Growth over Coffee
Read about Mention Me's Customer Connect workshop at Fora, King's Cross, helping clients accelerate growth through referral.
Rise and Refer Recap: Q1 2025
Read our summary of Rise and Refer Q1, complete with stats, quotes and first-hand storytelling.
Mention Me Product Highlights 2024
Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.
Referral marketing
The Most Important A/B Tests to Run in 2025: Our Research Revealed
We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.