The Psychology of Referral: Cialdini’s 6 Weapons of Influence

What compels us to act?  What influences people to take a particular course of action?

This post will cover:

  • How successful referral marketing campaigns are rooted in psychological persuasion
  • The 6 weapons of influence that should be in every referral marketing toolkit
  • How these 6 weapons of influence help convert your referral campaign into results

8 reasons you should promote referral on your homepage

We’ll get straight to it: your homepage is your most powerful touchpoint. 

If you’re not promoting referral on it, you’re missing out on significant new customer acquisition, brand awareness and revenue for your business.


Psychology of referral: what really motivates customers to refer a friend

The secret behind every successful referral is making customers feel they have more to gain than lose. In the first of this three-part series on the psychology of referral, we’ll explore this concept of social capital versus social risk and how it influences your customers' buying decisions. 


6 marketing objectives your referral scheme can achieve in 2020

It's a new year. Time to start afresh, put that new marketing strategy into action, and drive your best results yet.

But if you're still wondering how you'll hit those ambitious targets, don't panic.

Here's how referral can drive your business – regardless of its size, sector or target demographic – to achieve six key objectives for the coming year and beyond.


Why you should build referral into your 2020 marketing plans

It’s that time of year when marketers take a look back at their marketing activity performance. What made the grade, what was bottom of the class, and what should be banished from your marketing toolbox, never to return? Hopefully, you’ll already have a core plan for the coming year, but to hit your (inevitably) increasing targets, you’ll either need to make existing channels work harder or implement new activity.

So how can you convince the holder of the purse strings to give you the budget to launch a new marketing channel? If you don’t yet have referral marketing as part of your mix, here are three compelling insights that might help you bag that budget.


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