What compels us to act? What influences people to take a particular course of action?
This post will cover:
We’ll get straight to it: your homepage is your most powerful touchpoint.
If you’re not promoting referral on it, you’re missing out on significant new customer acquisition, brand awareness and revenue for your business.
The secret behind every successful referral is making customers feel they have more to gain than lose. In the first of this three-part series on the psychology of referral, we’ll explore this concept of social capital versus social risk and how it influences your customers' buying decisions.
It's a new year. Time to start afresh, put that new marketing strategy into action, and drive your best results yet.
But if you're still wondering how you'll hit those ambitious targets, don't panic.
Here's how referral can drive your business – regardless of its size, sector or target demographic – to achieve six key objectives for the coming year and beyond.
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It’s that time of year when marketers take a look back at their marketing activity performance. What made the grade, what was bottom of the class, and what should be banished from your marketing toolbox, never to return? Hopefully, you’ll already have a core plan for the coming year, but to hit your (inevitably) increasing targets, you’ll either need to make existing channels work harder or implement new activity.
So how can you convince the holder of the purse strings to give you the budget to launch a new marketing channel? If you don’t yet have referral marketing as part of your mix, here are three compelling insights that might help you bag that budget.
