The word ‘influencer’ prompts very different reactions: mention it to your dad, he’ll probably huff and claim it’s not a real job; mention it to a Gen Z-er, they’ll likely idolise one or aspire to be one; mention it your nan, and she won’t have a clue what you’re on about.
You’re focusing on the wrong influencers. Here’s why.
Name Share™: the most powerful method of referral marketing
We all like things to be fast and easy; referring friends is no exception. Even when there's a tempting incentive up for grabs.
Making it straightforward for customers to share your brand – and for their friends to act on the recommendation – underpins a successful referral programme. That's what makes Name Share™ so effective.
How International Friendship Day increased new customer acquisition by 75%
This year’s International Friendship Day (IFD) on the 30th July saw Oxford crowned as the UK’s friendliest city, lifelong rivals Barbie and Bratz calling a truce, and, according to our data, plenty of brand recommendations between loved ones.
12 questions to ask your referral marketing provider
You’ve done your homework. You’ve researched marketing channels and know your business could acquire 30% more customers with the right referral provider. Now you just need to find it.
How to increase sales for your brand this Valentine’s Day
Whether it makes you swoon or cringe, Valentine’s Day is almost here – and it presents a big opportunity for your brand’s bottom line. Even if you don’t sit in the traditional gifting sectors.