The word ‘influencer’ prompts very different reactions: mention it to your dad, he’ll probably huff and claim it’s not a real job; mention it to a Gen Z-er, they’ll likely idolise one or aspire to be one; mention it your nan, and she won’t have a clue what you’re on about.
You’re focusing on the wrong influencers. Here’s why.
Name Share™: the most powerful method of referral marketing
We all like things to be fast and easy; referring friends is no exception. Even when there's a tempting incentive up for grabs.
Making it straightforward for customers to share your brand – and for their friends to act on the recommendation – underpins a successful referral programme. That's what makes Name Share™ so effective.
How International Friendship Day increased new customer acquisition by 75%
This year’s International Friendship Day (IFD) on the 30th July saw Oxford crowned as the UK’s friendliest city, lifelong rivals Barbie and Bratz calling a truce, and, according to our data, plenty of brand recommendations between loved ones.
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12 questions to ask your referral marketing provider
You’ve done your homework. You’ve researched marketing channels and know your business could acquire 30% more customers with the right referral provider. Now you just need to find it.
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How to increase sales for your brand this Valentine’s Day
Whether it makes you swoon or cringe, Valentine’s Day is almost here – and it presents a big opportunity for your brand’s bottom line. Even if you don’t sit in the traditional gifting sectors.
