Spanning Black Friday, Christmas and the Boxing Day sales, the golden quarter represents a valuable time for brands to drive sales and acquire new customers.
How to drive record revenue for your business this festive season 2020
10 highlights from the Mention Me Awards 2020
On 1st October, we hosted our first ever virtual Mention Me awards ceremony. It was a brilliant event, packed full of fun facts, outstanding referral marketing campaigns, and even some surprise prizes. Here are our favourite moments from the ceremony.
8 A/B tests to optimise your referral marketing metrics
Did you know A/B testing by cohort typically increases referral marketing performance by 4x within six months?
Revolutionising referral with Ometria
For the first time, brands can promote personalised referral at scale. We’ve partnered with customer marketing platform Ometria to revolutionise the martech space and empower marketers to enhance the customer experience and maximise referral conversions.
Name-sharing: the most powerful method of referral marketing
We all like things to be fast and easy; referring friends is no exception. Even when there's a tempting incentive up for grabs.
Making it straightforward for customers to share your brand – and for their friends to act on the recommendation – underpins a successful referral programme. That's what makes name-sharing so effective.