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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

FEATURED

The Untapped Power of Influencer Marketing (and How to Finally Scale it)

Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.

Latest posts

Referral Marketing Breakfast: the top of The Gherkin

We're hosting a breakfast briefing on referral marketing at an amazing venue: the top of The Gherkin. We'll have 4 insightful presentations with great material

Brand advocacy

A new breed of pet owners - why trust & advocacy matter

Owners treat pets as members of the family & use word of mouth to establish trust in pet brands. This offers marketers opportunities to build on brand advocacy

Marketing trends

Australia - Retail Nirvana?

UK retailers are increasing their presence & investment in Australia through partnerships, online & local stores. Retailing in Australia - a golden opportunity?

Ref Marketing FAQ: Answering the Most Commonly Questions

Debrief from the Mention Me Referral Marketing Breakfast Briefing covers key questions from digital marketers setting out to create refer-a-friend programmes.

Brand advocacy

3 Key Takeaways for Referral Marketing for Family Days Out

Parenting networks can be a key source of ideas for family days out. So referral can drive customer acquisition for businesses in the family leisure sector.

Press releases

eHarmony: Share the Love & Get Rewarded with Mention Me

eHarmony aim to build relationships that last. Similarly, they partnered with Mention Me to build Word of Mouth as a long term marketing channel.

Brand advocacy

Dark Social: Referral Mystery or Star Wars Convention?

Dark social is any social traffic which is not attributable to a known source. Growth in messenger apps has led to more traffic being attributed to dark social.

Brand advocacy

Moments of Truth

The customer journey is defined by two moments of truth. AB testing can ensure your referral program navigates these final two hurdles on the path to purchase.

Brand advocacy

Nudging to Success: Part 3 of the Referral Psychology Series

Explore why the science of influence is the most reliable referral conversion strategy there is. The topic is 'nudging' and how it can help you get referrals

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