Courtney Wylie

Courtney Wylie
Courtney is VP of Product and Marketing for Mention Me. Helping leading eCommerce brands turbo charge their customer acquisition through fully flexible refer a friend programmes.
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Recent Posts

Happy customers will drive business growth in 2020. Here's why

With traditional marketing costs spiralling and consumers becoming increasingly cynical of advertising, more businesses will recognise the measurable, long-term benefits of putting customers at the core of their marketing strategies in 2020.

Here are four advantages of transforming your happy customers into ambassadors who trust and recommend your brand to others.


A Grand Tour of 52 Refer-a-Friend Programmes

Here at Mention Me, we've delivered more than 1.5 million new customers to 450+ brands globally. So it's fair to say that we've seen a lot of referral programmes.


How referral works for fashion brands like PLT, Farfetch & Seraphine

When was the last time someone complimented you on an outfit and asked where it was from? Or the last time you asked friends whether or not you should buy a new addition for your wardrobe?

Fashion is social by nature. Consumers share, discuss and compliment one another on fashion and beauty items on a daily basis. Our buying habits and the brands we shop with are heavily (and often subconsciously) influenced by those around us.


Meet the people French consumers trust more than their partners

If your influencer marketing strategy is focussed on filtered Instagram stars with millions of followers, you could be missing a trick. Our latest research into customer advocacy in France shows the real influencers on consumer buying decisions are those closer to home: our friends.


Why (and how) luxury retailers should get involved with Black Friday

When it comes to Black Friday, marketers tend to respond one of two ways. Either they shudder in revulsion and firmly dismiss the notion of getting involved, or they excitedly start talking about how they’re going to make this year’s sale the biggest yet.


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