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In the crowded landscape of financial services, just having a referral program is not enough. We share the best practises to make referral a differentiator.
Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.
What does gamification mean in the context of referrals? Why AB testing might be better than gamification to increase customer acquisition via refer-a-friend.
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We asked 2,000 UK consumers about their plans for Black Friday 2020. Social proof, brand purpose and a seamless online experience emerged as key factors.
Effective customer experience strategies have become crucial in the pandemic. With more consumers shopping online, here's how multichannel retailers can adapt.
Demand for gifts, fashion and beauty brands soared in lockdown. Here's how these sectors are performing and adapting to consumer behaviour now.
Demand for food & drink, health, and home & garden brands soared in lockdown. Here's how they're performing and adapting to consumer behaviour now.
In this new marketing landscape, businesses should shift attention away from digital marketing channels to engaging customers to drive revenue and growth.
From personalisation to sustainability, discover the key trends to incorporate into your retail marketing campaign to drive Mother's Day sales.
Learn how eco-friendly challenger brands use referral marketing to boost customer acquisition, loyalty, and brand advocacy for sustainable growth.
Our latest research into customer advocacy in France shows the real influencers on consumer buying decisions are those closer to home: our friends.
Your marketing strategy likely includes millennials, but what about Gen Z? This demographic already has a buying power of $44bn. Here's how to engage them.
Has your business discovered TikTok? Chances are it soon will. Here are 3 ways the social media video app can increase brand engagement and drive sales.
Fashionistas rejoice as the biannual fashion weeks in New York, London, Milan, and Paris unveil the latest designer collections.
How digitalisation, experiences and hyper-localisation trends are transforming the high street, with examples from Nike, Dr Martens and MADE.
Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.
Internet and eCommerce transformed retail, just as iTunes and Spotify revolutionized music. Similar disruption is reshaping the retail industry.
Subscription-based services and products are thriving globally, fueled by a diverse range of brands catering to media, food, apparel, and cosmetics.
Stay ahead in e-commerce with upcoming trends. Embrace the evolving digital world and explore the latest developments shaping online shopping.
Mention Me secures $7M in Series A funding from Eight Roads Ventures to grow team, expand internationally, and enhance product for better marketing.
