For the fourth year running, we asked 2,000 UK consumers about their plans for Black Friday. Here are our most interesting findings.
Black Friday 2020: what consumers want this retail weekend
How to drive record revenue for your business this festive season 2020
Spanning Black Friday, Christmas and the Boxing Day sales, the golden quarter represents a valuable time for brands to drive sales and acquire new customers.
How retailers can recreate the in-store customer experience online
The past six months have proved that an effective customer experience strategy is more than a nice-to-have. For many multichannel and pureplay online brands, it’s underpinned survival during the pandemic. Those with the tactics, technology and tools to serve meaningful customer experiences have been able to rapidly adapt to changing consumer needs, while those without are being left behind.
Marketing in a post-Covid world: the Stay-at-Home Heroes
In our first blog in this series, we wrote about how Nest-Builder brands surged in online orders and referrals when the world entered lockdown. This week, we're exploring the brands consumers turned to once they'd stocked up on the essentials: the Stay-at-Home Heroes.
Marketing in a post-Covid world: the Nest-Builders
In late March and early April, demand for the food and drink, health, and home and garden industries soared. Three months on, we explore how these brands continue to perform and adapt to changing consumer behaviour.