In late March and early April, demand for the food and drink, health, and home and garden industries soared. Three months on, we explore how these brands continue to perform and adapt to changing consumer behaviour.
Marketing in a post-Covid world: the Nest-Builders
International Friendship Day: the next big thing in the consumer retail calendar
If there's one thing the past few months have taught us, it's that we need our friends. So it feels timely that 30th July marks International Friendship Day, an occasion dedicated to celebrating those we love.
This marketing strategy will drive sales & business growth post-Covid
The marketing landscape is dramatically different to six months ago.
Budgets are frozen. Events are cancelled. Consumer behaviour has changed.
The gifting trends influencing Mother’s Day sales in 2020
Sunday 22nd March marks Mother’s Day: a time to tell the most special women in our lives how much we love them.
How to increase customer lifetime value with referral marketing
Did you know that acquiring a new customer can cost five times more than keeping an existing one?
But executing a marketing strategy that drives new customer acquisition while delivering strong results with effective return on investment (ROI) is becoming increasingly difficult.