Exactly how Black Friday 2020 will look is uncertain, but one thing's for sure: it's going to be big. With many retailers trying to recover from a challenging year, the annual event presents a valuable opportunity to drive much-needed sales, boost revenue, and acquire new customers.
9 steps to a successful Black Friday referral marketing campaign
Want to boost sales and acquire loyal customers? Plan Black Friday now
Like almost everything else in 2020, Black Friday on 27th November will be different to previous years. Forget huge queues, red sale signs and frenzied crowds. This year, Black Friday will be almost entirely online.
Marketing in a post-Covid world: the Stay-at-Home Heroes
In our first blog in this series, we wrote about how Nest-Builder brands surged in online orders and referrals when the world entered lockdown. This week, we're exploring the brands consumers turned to once they'd stocked up on the essentials: the Stay-at-Home Heroes.
Marketing in a post-Covid world: the Nest-Builders
In late March and early April, demand for the food and drink, health, and home and garden industries soared. Three months on, we explore how these brands continue to perform and adapt to changing consumer behaviour.
International Friendship Day: the next big thing in the consumer retail calendar
If there's one thing the past few months have taught us, it's that we need our friends. So it feels timely that 30th July marks International Friendship Day, an occasion dedicated to celebrating those we love.