It's a new year. Time to start afresh, put that new marketing strategy into action, and drive your best results yet.
But if you're still wondering how you'll hit those ambitious targets, don't panic.
Here's how referral can drive your business – regardless of its size, sector or target demographic – to achieve six key objectives for the coming year and beyond.
With traditional marketing costs spiralling and consumers becoming increasingly cynical of advertising, more businesses will recognise the measurable, long-term benefits of putting customers at the core of their marketing strategies in 2020.
Here are four advantages of transforming your happy customers into ambassadors who trust and recommend your brand to others.
Here at Mention Me, we've delivered more than 1.5 million new customers to 450+ brands globally. So it's fair to say that we've seen a lot of referral programmes.
When was the last time someone complimented you on an outfit and asked where it was from? Or the last time you asked friends whether or not you should buy a new addition for your wardrobe?
Fashion is social by nature. Consumers share, discuss and compliment one another on fashion and beauty items on a daily basis. Our buying habits and the brands we shop with are heavily (and often subconsciously) influenced by those around us.
If your influencer marketing strategy is focussed on filtered Instagram stars with millions of followers, you could be missing a trick. Our latest research into customer advocacy in France shows the real influencers on consumer buying decisions are those closer to home: our friends.
