News & views

For the fourth year running, we asked 2,000 UK consumers about their plans for Black Friday. Here are our most interesting findings.

The past six months have proved that an effective customer experience strategy is more than a nice-to-have. For many multichannel and pureplay online brands, it’s underpinned survival during the pandemic. Those with the tactics, technology and tools to serve meaningful customer experiences have been able to rapidly adapt to changing consumer needs, while those without are being left behind.

In our first blog in this series, we wrote about how Nest-Builder brands surged in online orders and referrals when the world entered lockdown. This week, we're exploring the brands consumers turned to once they'd stocked up on the essentials: the Stay-at-Home Heroes.

In late March and early April, demand for the food and drink, health, and home and garden industries soared. Three months on, we explore how these brands continue to perform and adapt to changing consumer behaviour.

The marketing landscape is dramatically different to six months ago.

Budgets are frozen. Events are cancelled. Consumer behaviour has changed.