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Missing Out on Customer Advocates? Join 77% of Brands (Clone)
Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.
Latest posts
Brand advocacy
Gamified Referral Program: Do's and Don'ts
What does gamification mean in the context of referrals? Why AB testing might be better than gamification to increase customer acquisition via refer-a-friend.
Seasonal promotions
Black Friday 2020: what consumers want this retail weekend
We asked 2,000 UK consumers about their plans for Black Friday 2020. Social proof, brand purpose and a seamless online experience emerged as key factors.
Marketing trends
How retailers can recreate the in-store customer experience online
Effective customer experience strategies have become crucial in the pandemic. With more consumers shopping online, here's how multichannel retailers can adapt.
Marketing trends
Marketing in a post-Covid world: the Stay-at-Home Heroes
Demand for gifts, fashion and beauty brands soared in lockdown. Here's how these sectors are performing and adapting to consumer behaviour now.
Marketing trends
Marketing in a post-Covid world: the Nest-Builders
Demand for food & drink, health, and home & garden brands soared in lockdown. Here's how they're performing and adapting to consumer behaviour now.
Marketing trends
This marketing strategy will drive sales & business growth post-Covid
In this new marketing landscape, businesses should shift attention away from digital marketing channels to engaging customers to drive revenue and growth.
Seasonal promotions
The gifting trends influencing Mother’s Day sales in 2020
From personalisation to sustainability, discover the key trends to incorporate into your retail marketing campaign to drive Mother's Day sales.
Brand advocacy
Referral Marketing for Eco-Friendly Challenger Brands
Learn how eco-friendly challenger brands use referral marketing to boost customer acquisition, loyalty, and brand advocacy for sustainable growth.
Press releases
Meet the people French consumers trust more than their partners
Our latest research into customer advocacy in France shows the real influencers on consumer buying decisions are those closer to home: our friends.