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We asked 2,000 UK consumers about their plans for Black Friday 2020. Social proof, brand purpose and a seamless online experience emerged as key factors.
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Effective customer experience strategies have become crucial in the pandemic. With more consumers shopping online, here's how multichannel retailers can adapt.
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Demand for gifts, fashion and beauty brands soared in lockdown. Here's how these sectors are performing and adapting to consumer behaviour now.
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Demand for food & drink, health, and home & garden brands soared in lockdown. Here's how they're performing and adapting to consumer behaviour now.
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In this new marketing landscape, businesses should shift attention away from digital marketing channels to engaging customers to drive revenue and growth.
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From personalisation to sustainability, discover the key trends to incorporate into your retail marketing campaign to drive Mother's Day sales.
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Word-of-mouth marketing is a powerful customer acquisition channel for sustainable brands. Here's how refer-a-friend helps the brands protecting our planet.
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Our latest research into customer advocacy in France shows the real influencers on consumer buying decisions are those closer to home: our friends.
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Your marketing strategy likely includes millennials, but what about Gen Z? This demographic already has a buying power of $44bn. Here's how to engage them.
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Has your business discovered TikTok? Chances are it soon will. Here are 3 ways the social media video app can increase brand engagement and drive sales.
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