After almost a year of anticipation, Apple has implemented its advertising tracking changes. From 26th April, all businesses must request user permission to access their unique identifier for advertisers (IDFA).
Apple’s tracking changes are here. Here's how to adapt your marketing strategy
4 ways direct-to-consumer brands can drive sustainable growth in 2021
Direct-to-consumer (D2C) brands are no longer a niche segment of the ecommerce landscape. 97% of consumers have heard of at least one leading DTC brand in the UK; 39% have bought from one.
Revolutionising referral with Ometria
For the first time, brands can promote personalised referral at scale. We’ve partnered with customer marketing platform Ometria to revolutionise the martech space and empower marketers to enhance the customer experience and maximise referral conversions.